IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Company: O’Houlihan’s Tavern LLC 574 W Lancaster Ave Bryn Mawr, PA, 19010 Telephone: (215) – 273 -6464 Contact: Ryan Peloquin or Stephanie Velijacic Type of Business: O’Houlihan’s Tavern is a unique sports bar that offers food, drinks, and merchandise to patrons at reasonable prices. O’Houlihan’s Tavern also offers a shuttle service to and from local colleges in the area for a small fee. Company Summary: O’Houlihan’s Tavern’s ultimate goal is to provide patrons a unique, friendly, fun, and safe experience. We are located in a high traffic area full of both college students and young adults looking to have a good time at an affordable cost, while remaining safe. O’Houlihan’s Tavern provides these factors and then some.
KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.
Greggs International Marketing by Kaushik Ghosh 1. Executive Summary Greggs has been operating successfully now for more than seventy years. Far from its sales being floundered it has managed to do exceedingly well in recession period opening more than 600 stores. It sells wholesome baked goods such as sausage rolls, bacon butties and sandwiches that make up a third of its sale. Greggs perceived competitions are fast food chains like McDonalds and Starbucks, which have been extremely successful in countries abroad.
Our target customers will mainly involve the college students from both Salisbury University and the University of Maryland Eastern Shore. We will also target towards a family-friendly environment inviting a diverse group of individuals to enjoy our delicious Mexican food. We want to attract customers from the Salisbury, Fruitland, Princess Anne, and all other surrounding areas to enjoy our restaurant. We will communicate to our customers through the franchise’s marketing strategy and having signs posted outside our restaurant announcing when our grand opening is. Once the restaurant is opened, we will have specials and
Introducing a new innovative product to the field will bring loyal customers who trust and appreciate Samsung’s customer service. The differentiation strategy for the Solar Recharging Tray Samsung must do the same for the additional target consumers. This is done through Internet, advertisement, and store presence. Two major benefits of the company brand recognition are Samsung has a store within Best Buy along with an established website, Samsung.com. These differentiations help move the Solar Recharging Tray into the customer’s view and past the competitors (Kokemuller, 2014).
Situation Analysis Jones Soda Company is a large producer of unique soda pop. Jones Soda prides itself with unique flavors for their soda pop, candy, juice and ice popsicles. This Company is well known in the United States and targets customers of all ages, the young with its youthful flavors and the more mature age group for the unique placement of where Jones Soda is sold. You can find Jones Soda in many party stores with the flavors that youthful buyers would like to find, and you can find Jones Soda in specialty restaurants which would be more for the mature age group. When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors.
Being so close to the skytrain station allows Earls to have a competitive advantage over some of the other restaurants in the area. The convenience has helped Earls’ food sales and will hopefully help their liquor sales once the recommendations mentioned later are applied. According to a study by the American Public Transportation Association or APTA, if a business were to invest money into the local public transportation system, they would be able to triple their investment through the
Free adverting is one way. Your motel’s name, Shuttle Lodge, will be featured below the conference name on any banners, and advertisements. The local media will also publicize the conference being hosted at you motel and attract many more organizations to contact your motel about holding conferences there. And finally we have a guest speaker that will draw a high amount of attention, because one of the guest speakers will be a high profile celebrity with ties to the charity. The things most needed would be the conference room, motel rooms, and
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.