According to the vision that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and strong relationship with their partner. The main competitor of this company is Pepsi Company who offers similar drinks and prices to them. This company offers customers the wide range of products. However, Diet Coke will be chosen due to its benefits and popularity. A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan.
For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures. They acquired Aquafina, to compete with Coke in bottled water and to adapt to the consumer trend to eat healthier. Spun off their fast food chains Taco Bell, KFC, and Pizza Hut but secured a lifetime contract to always sell Pepsi keeping their distribution channels. They would again respond to consumer trend to eat and drink healthier by acquiring Quaker Oates in 2001, during the
If the client’s needs would have been foremost the current customer base may have been polled to determine to the reaction to a NEW coke? Taste tests would be part of the polling. As the goal of marketing is to increase sales/profits, it would be important to poll consumers who currently favor the competitor’s products. What could Coca-Cola do to gain them as a customer? What are their wants, needs, expectations in a cola?
As mentioned earlier, Larry possesses a competitive advantage in his pursuit of a beer only business. This narrow focus will allow him to control costs, and invest money not only in his relationships with the retailers, but also in local marketing and advertising campaigns, especially targeting the market segments who are value conscious, environmentally friendly, and believe in the American dream (giving people something to believe in). Everyone needs something to believe in, and this basic human need for connection can be fulfilled through affiliation with Coors. Another competitive market edge for Larry is the proximity of the Virginia production plant to Delaware. This will make it easy for Larry to keep his beer supply fresh, and his inventories low, which reduces his overall cost structure.
5. To inspire moments of optimism- through their brands and actions * how is the promotional mix used? Coca cola has various advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour of their customers. most likely you will see a coke ad individualised for a particular festival or in with a general positive message. Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind.
These tiny pits are contain perfect places for carbon dioxide bubbles to form. As soon as the Mentos hit the soda, bubbles form all over the surface of the candy. Problem: The problem in our experiment is which soda causes a faster reaction when mentos is added to it. Will it be diet Coke or regular Coke? Hypothesis: If think if we palace the mentos in the regular Coke, then it will have a faster and a higher eruption reaction because it contains more carbonates and sugar, rather than a diet Coke.
Joshua Williams 3 30 2015 BA384- Business Ethics Case Study Pepsi Co. 1- How does Pepsi Co. balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition? The industry in which Pepsi Co. is, is very difficult to deliver food items or beverages that healthy for the consumers. Still it tries its best to balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition. It tries to focus more on the commitment towards the society and more stable growth by creating more healthy financial results, while also maintaining the high quality standards of the products. Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers.
Risk of the Great Taste of Bud Light: Varieties of businesses use advertising as a way to get their products out into the public so they can sell. Some use different methods of advertising to reach their audience such as billboards, commercial, internet, and even flyers. It is not so easy to say “Hey buy my product.” you have to catch the attention of the audience who you are seeking to sell your products. It has to have reasoning to it and you also have to be able to persuade the audience why should they buy your product or why is your product better than the other competitors. Beer makers have been searching for the perfect beer commercial nearly since television exploded onto the American scene in the late 1940s.