Through their products and their beliefs nationwide, PepsiCo is committed to ethical behavior and compliance. Role of Ethics and Compliance PepsiCo has always been a leader with purpose and their financial performance strikes a fine balance between short term and long term investments in acquisitions, research and development (R&D) along with the emerging markets overseas. PepsiCo operates according to strict standards and holding people accountable all in an effort to deliver the growth while everyone who shares in the vision of building a stronger performing company financially for its shareholders. According to the Chairman and Chief Executive Officer of PepsiCo, Indra Noovi (2010) she stated PepsiCo, remains committed to delivering top-tier financial returns. But we went a step further.
My primary choice out of these two would be Coke; I think it tastes better than Pepsi but I would drink either. Coca-Cola and PepsiCo have been competing with each other for over one hundred years. The Coca-Cola Company’s mission is “to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference” (http://www.thecoca-colacompany.com). This statement shows a lot about Coca-Cola, it shows that they are not just concerned about selling their products but they are concerned about making the world a better place. Although that sounds corny it is nice to know that they think past the concept or making money.
To build up its image constantly, Coca cola would like to keep up with social media and technology to engage customers. Another Coke’s strength is to employ local bottling companies around the world. It gives opportunity to get jobs for other people, and provides the company a positive image. In addition, Coca cola has very effective advertising campaign. Through sponsoring Olympics games, Coca cola publically increases awareness about their product.
Looking at PepsiCo's code of ethics and their processes for SEC regulation compliance, it becomes clear that they value ethical performance. Evaluation of their financial performance demonstrates that the possibility exists to be both a responsible and a profitable company. The History of Pepsi Company As children, many begin to learn about ethics and the behaviors that are involved. Many learn about being respectful, working as one, honesty and responsibility. As one grows those ethics learned as a child continue to grow with them and one
In the year 2000 Coca-Cola had 72% of their income generated from countries outside the U.S. Coca-Cola takes pride in its marketing strategies and their brands. They support all of their brands and try hard top increase customer awareness. They are able to accomplish this because they make investments in sales and marketing. To strategize all of their brands, Coca-Cola invests in product research and how they package their product. They develop promotions and advertisement that will target their customers.
Hence, there is no real threat to see a new comer eroding the whole market profits by heating up internal rivalry. • Performance in the soft drink industry is highly related to brand reputation and consumers highly value it and are mostly brand loyal. Entrants should heavily invest in advertising and merchandising to establish a strong brand awareness. • Network externalities: Pepsi and Coke have a large installed base: they handle both concentrate production and bottling through their own
MANAGEMENT REPORT – II TESCO PLC. By ILIYAS . MOHAMMAD (5217588) Executive Summary: The main objective of Tesco is to create value for its customers and attain lifetime loyalty from them on which depends its success. If people like what they shop, they will come back to make purchase because of good will. With the two core values of Tosco: None tries hard for customers and treat them as we want them to treat (2005).Tesco is beautifully driven by its quality service and standard products.
To be precise, Porte’s five force model will be discusses in the perspective of business rivalry, bargaining power and close substitute respectively. In that connection Coca-Cola realized that its manufacturing process, business strategies and designing should has the follow and adopt the globally recognized and acceptable standards. The coke smartly realized that this globally standardized strategy will be the catalyst to enjoy the economy of scales by producing in bulk without any worry about diversified designing and business strategies. Therefore, this realization with the study and implementation of Porter’s five forces model are key factors that give the competitive advantage to Coke over its only rival Pepsi.
Customer satisfaction is another significant part of the marketing concept. Britvic has a constant flow of new product development; they plan on launching a new Tango variant called Tango Clear with no added sugar. They plan on marketing this to the older generation. They have understood a knish in the older market to meet customer satisfaction by supplying a healthier alternative to their original product, which was more brand appealing to children and teenagers. We can identify that by using the marketing concept Britvic’s core goals are meeting the consumers needs and wants to achieve full customer satisfaction and to sustain their title as the second most successful soft drinks supplier in the UK.
Running Head: ABC, INC. CASE STUDY 1 ABC, Inc. Case Study Randolph Coppett COM215/Essentials of College Writing 27 Feb 2014 Valery Reed ABC, INC. CASE STUDY 2 Introduction ABC, Inc. is a progressive company that relies heavily on its recruiters to bring the best possible talent they can find into our fold. Our recruiters are the heart and soul of our company. They work very hard to give us the edge in our target areas and help to keep us at the forefront of a very competitive market by finding the best employees available to push our product to the masses. One of the ways we ensure our production stays high is that we hire the best recruiters on the planet, who in turn bring other like-minded people into our company. That is a huge part of our formula for success.