Unit 9 P1

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21-12-2012 ROC Amstelveen, Marketing&Communication | yorisha sanstra | Class: LIM2A Student number: 0297245 Teacher: E. Kampe Class: LIM2A Student number: 0297245 Teacher: E. Kampe P1 | UNIT 9 Creative Product Promotion | P1 | UNIT 9 Creative Product Promotion | P1 promotional mix Company 1: Coca-Cola * the aims and objectives from coca-cola? 1. To refresh the world- in mind, body and spirit. provide the best product that they can to the public, and create customer satisfaction. all employees are working to their highest standards to create the best product, in the quickest possible. 2. The aim and objective of Coca-Cola is to be the best beverage sales and customer Service being the number one or second brand in every category in which we compete. 3. They also aim to never let their high standards of quality fail. each stage of the production of all products at Coca Cola will be checked and made sure that the quality is at his best. 4. To create a value and make a difference. 5. To inspire moments of optimism- through their brands and actions * how is the promotional mix used? Coca cola has various advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour of their customers. most likely you will see a coke ad individualised for a particular festival or in with a general positive message. Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind. other strategies their using: - push and pull - different types of advertising such as: - Print ads - Radio - Television - Billboards - Banners - Brochures - Signs - In-store displays - Posters - Web Pages - Motion Pictures - Personal selling – Coca-Cola Corporation avoids personal selling but in case of large store and hotels etc. it does use personal

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