Increase sales and market share by developing or acquiring new products to better serve the current product. Create new flavors of Coca-Cola. Appeal to customers’ desire for full taste, but less calories. 2. Market through horizontal diversification growth strategy.
My primary choice out of these two would be Coke; I think it tastes better than Pepsi but I would drink either. Coca-Cola and PepsiCo have been competing with each other for over one hundred years. The Coca-Cola Company’s mission is “to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference” (http://www.thecoca-colacompany.com). This statement shows a lot about Coca-Cola, it shows that they are not just concerned about selling their products but they are concerned about making the world a better place. Although that sounds corny it is nice to know that they think past the concept or making money.
Some initiatives that are taken are pinpointing locations for distribution centers to make sure shipping goes a lot quicker and creating IT systems to send returns to suppliers faster. If Coca Cola does not make sure to invest money in storage and inventory, they can be overcome by competition. Operations: The factories of Coca Cola have to be able to cope with a huge demand of people wanting to drink beverages produced by the company. Therefore, also this activity has to be treated with high efficiency. The company sells their syrups to authorized bottling and canning operations, who, after their job is finished, deliver us with the Coca Cola we all know.
In 1966 PepsiCo entered the market in Japan and Eastern Europe and by 1973 plans were made to distribute its products internationally. (Massey, 2006) PepsiCo took this opportunity and looked at the strengths, weaknesses, opportunities and threats for the continued growth of the company. This analysis of the market was an important step in the continued growth of PepsiCo. With analyses of the weaknesses and threats, PepsiCo was able to set the stage to overcome them or lighten the impact on the business. When the packaging cost was exceeding expectations, different packaging systems were reviewed.
Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its ability to collaborate with its bottlers? 5. What are Coca-Cola’s prospects for success in the future? Will information systems make a difference?
Using the knowledge we have gathered from this course thus far, we will identify the current strategic problems that Citigroup is facing and will recommend solutions to address these problems. We start by giving a brief history of the company, talking about when it was founded, how it has grown over the years, and what it has achieved. We then move on to the current state of the company, presenting recent financial results, a description of its current operations, and the number of staff it employs. Next, we give an overview of and analyze the general industry environment in which Citigroup operates. We then identify the strategic problems that Citigroup as a company is facing, and the strategic problems the financial services industry as a whole is facing.
The results are then put into a report and presented to the client. Identify the business actors Whitten and Jeffrey (2007) that it is important to figure out who the business actors
Coca cola is now offering health conscious products. In addition, Coca cola is focusing on its advertising and differentiation to increase its profits. Threats: PepsiCo is the major rival of Coca cola in
A strong brand influences the choices made and products bought by customers. Once a company has built a strong brand, it must maintain a positive reputation. Premium Price Companies with strong brands can charge more for their products and services because the brand is valuable in the eyes of consumers. Some customers won't even consider purchasing alternative products because they do not believe they will receive the same value. For example, a customer may choose to buy a premium cup of coffee from a national coffee chain instead of buying coffee at a local corner store.
He identified that company required new thought and goals to boost up the company sales and a make comeback in market. Birnbaum figured out that instead of competing in home carbonation business the company can directly go on war with beverage industry. He realized that this would help SodaStream to reach new heights. For achieving its new goals SodaStream adopted various marketing strategy, one of which was advertising at Super Bowl. The case study in detail discusses how this step of the company helped them achieve publicity that it aimed at.