Also many of these beverages are advertised with famous sport player, and other famous people making the product more appealing, not to mention how the products are advertised in magazines, TV, and newspapers. With innovation, the companies producing these products are constantly trying to find something more appealing to the consumer than the last product that was out on the shelves. These companies are also trying to develop new flavors as well as a variety of different affect the drinks can have on the consumer, such as a calming affect, a more energizing affect, or ever vitamin enriched beverage to support a health immune system. With globalization, these products are available virtually everywhere across the world. With globalization, these products are know by more people than if these products were only available in one particular area.
Essay #2 The Dos Equis ad shows that by drinking this beer you will become the most interesting man in the world and you will acquire scantily clad women, who will immerse them-self’s in the presents of a man with swagger beyond the imaginations for the world. The Dos Equis ad is from a Google web site as referring to the Dos Equis Ad campaign of 2008 and has stopped the usage of magazine editorial to sell this product and has started using commercials. The Dos Equis Ad campaign is an advertisement for a Liquid Courage or what is also known as a beer, or an alcoholic beverage. This ad uses masculinity to sell the Dos Equis product. The setting for the ad is in an upscale bar with a dark earth tone coloration, expensive luxurious furniture,
This advertising strategy is always designed to encourage the target audience to make purchases, repurchases and increase brand loyalty (Moore & Wiliiam, 37). Old Spice made this advertisement not only to make their product to be recognized in the market place, but also to ensure customers shift to their product. This advertisement captures men by ensuring they reach out to the needs of women. It gives the image of how an ideal man should smell by creating a sexual theme that attracts attention of customers. Target audience of the advert The target audience of this advert is men through women as stated earlier.
Coke versus Pepsi (Cola Wars) The “Cola Wars” between Coca- Cola and Pepsi is not the new case, this rivalry is the buzzword not only in the industry but also for the whole globe because both companies are reaping the lions share because of their unique products but by keep facing the intense rivalry from their own industry peer but Coke has some key advantages that are the outcome of implementing the Porter’s five forces model and that implementation give the edge to coke over Pepsi. To analyze that rivalry, Michael Porter five forces model that describe the strategies for businesses to further expand their business and clientele by keep keenly observing their rivalry’s pros and cons. According to the porter this keen observation is highly inevitable to develop and devise the strategy that has the features not only to solve the current puzzle but also to further strengthen the business. Porter five force model is multifaceted that does not only evaluate the industry status in perspective of open market but also has the characteristics to analyze the rivalry, threats as well as to explore the opportunities to reap the benefit of competitive advantage. To be precise, Porte’s five force model will be discusses in the perspective of business rivalry, bargaining power and close substitute respectively.
Marketing Strategy Nike relies heavily on WOM and Buzz Marketing to promote their running shoes. Consumers only talk with other consumers about certain products that stand out from the rest because they share certain qualities that fascinate them and heighten their emotions. WOM and Buzz are sensitive to marketing campaigns that follow a certain strategy: * begin with consumer needs and desires * come up with an innovative product or service * target the right group and create the right message * find the right social context, the right “conditions” and “circumstances” to spread the message * turn WOM into Buzz by adding emotion to hype the campaign—often creating a consumer craze Nike relies on endorsements and sponsorships of sports celebrities like Tiger Woods and Lance Armstrong. Sometimes, new product lines are developed under an athlete’s name. For example, Nike Air Jordan Retro XI sneakers modeled after the 1996 originals were designed for Michael Jordan when he played for Chicago Bulls.
College Marketing Final Paper Whether I am at a family get together or hanging out with my friends, soda is always a popular drink choice. The two most popular soda brands in my life are Coke and Pepsi. Coke and Pepsi are fierce competitors and each brand is always trying to outdo the other; for example, when Coke put Christina Aguilera in one of their commercials, Pepsi fired back by including Brittney Spears, Michael Jackson, and Mariah Carey in one of their commercials. It is amazing that two sodas which are very close in taste can be almost equal in popularity; you would think that one would dominate the other in popularity. My primary choice out of these two would be Coke; I think it tastes better than Pepsi but I would drink either.
Suggest how effective market research might have aided Coca-Cola in its marketing efforts Coca-Cola was a drink that many Americans grew up with and almost all people were aware of the brand, due to their extensive advertising. Their prime aim was to make sure people in their everyday lives would see the Coca-Cola Company around somewhere, either on TV, posters, even on buses and other public transport. However even with all this popularity and recognition in America, they were surpassed by Pepsi. This happened as even though Pepsi advertised a huge amount, they couldn’t top Coca-Cola, so they decided they would have to take a different approach. This caused them to launch the ‘Pepsi Challenge’.
Lynx legend deodorant ad analysis Lynx is a body care brand focusing on deodorants and shower gels, it is the front runner In male body care products mainly due to its marketing and advertising which is often humorous. Its prime audience is an A3 audience, young males particularly single males their target audience in every ad is the same as they produce for a niche market. The advert would be focused on mostly aspirers and hedonists. They do this by showing normal average guys who are then using Lynx and having great success with young attractive females, this draws in the attention of aspirers as they want to have the best to look good in front of everyone and also appeals to hedonists as using Lynx will help them with the opposite sex on a night out. The Lynx legend act persuades its audience to purchase the product by starting the ad with loads of women in bikinis swimming, running and climbing through a sandy beach In the sun to a unknown place.
Through advertisement and television they were able to sell their products to countries around the world. They convinced their viewers they were not just selling a product but a lifestyle. The basketball star Michael Jordan was tool they used to promote and sell their products. By the time Michael Jordan had entered the NBA, his popularity grew instantly he. He was able to turn around a Chicago Bulls franchise that was struggling to win games and make little money.
While attempting to expand the market for alternative beverages, increased sales and market share, beverage producers also were forced to contend with criticism from some that energy drinks, shots and relaxation drinks had health ricks for the consumer. External analysis Porters Five Forces Rivalries among Competing Sellers- The rivalry amongst these competing sellers is quite high due to the power of these already established companies. With low switching costs on the part of the consumers these companies will become very aggressive and making constant effort in order to establish customer brand loyalty. The strong emphasis on marketing and advertising is noticeable in these companies with advertising wars taking place (think Coca-Cola vs Pepsi). Substitutes- Substitute products for alternative beverages include bottled water, soft drinks, fruit juice, coffee, and tea.