This teaches women that they need to constantly dote on the man, whether he pays attention or not. The companies designing these ads are using women as a tool in order to empower the advertisement to engage the consumer’s attention and to sell more products. The woman's image is being degraded because sex appeal in advertising is showing her that she is nothing more than an item, who needs the product in the ad to seem more beautiful and important to the man. This is totally wrong; they only are going to have
In A&P, it's obvious Sammy tries to impress the prettiest girl that walked in with her bathing suits along with her friends, whom he named "Queenie". As these girls walk in, the music changes and you see Sammy's attention turn to them and he forgot about the "witch" for a second and rings her "hose" twice. This shows he has an interest in her and will want to impress her and get her attention. He tried impressing her by quitting his job. He tells Lengal, "I said I quit".
Even though she does not play professionally, Misty’s athleticism still shows. Clearly, Mksty May-Treanor deserves to be named “the greatest beach volleyball team of all time” alongside with her partner Kerri Walsh. They both have been together from 2003 to 2009. Throughout those years, they have both trained together and fought together to earn the victories they have battled for. It is obvious that Misty-May Treanor greatly deserves the awards and gold medals she has earned by playing the sport she loves the most.
This enforces the idea that Angela thinks she is the most sexy and important girl on earth and she knows that men are drawn to her looks. When Ricky comes up to Jane and Angela in the school yard, Ricky’s eyes are all for Jane and he talks mainly to her. He has a video camera which he only has on Jane too. Angela shows a side of defense as she says to Jane “I don't believe him. I mean, he didn't even like, look at me once.” This shows us that if a man
They all have their target audience, who they have specifically designed the ad for. This is a multi billion-dollar industry and the advertisers study all the ways that they can attract the person’s attention. The premiere body scents that the AXE Company comes out with are full of sexual tenacity, which draws in men and women who see their commercials. Surely no one mentions "mating" more than marketers at Axe, the men's grooming brand whose racy advertisements promise young men that women will find them irresistible if they use their products (Newman). AXE is a body spray that is heavily advertised in today’s society.
The Axe commercial barely showed its product in the video. They did a great job of making the product desirable for guys. The commercial would most likely attract young guys in their early twenties. The selling method of Axe is dependent on the target audience. So far from all the Axe commercials I have seen, Axe prides itself on using sex in their commercials to attract viewers.
Viewers can acknowledge that Isaiah Mustafa is a good looking man(he was a pro football player after all). Instantly, viewers associate good looking men with Old Spice. Many viewers have the desire to be good looking. The advertisement leads you to believe that buying Old Spice body wash is an easy way to accomplish this. The commercial was a big hit, and Old Spice product sales were up 106% from the prior-year period.
If a boy were to try out for cheerleading or ballet, mostly every guy would make fun of him. Yet if a girl tried out for football or lacrosse, I know that I at least would have loads of respect for her. Boys are expected to be tough by society and while girls are expected to be soft it is no longer abnormal to see a girl who is just as tough as a
Their campaign turned out to be a huge success making the money spent more than worthwhile. In their plot to re-stake their claim as a prevalent player in men’s personal hygiene products, Old Spice has employed several big name actors and athletes alike to represent the brand moving forward. In doing so, they seem to have accomplished more than one goal in not only appealing to men, but women as well. It has been said that sex sells. Well if this is true, Old Spice sold in a monstrous way.
Many of the sexual innuendoes in the ads are meant for the male population. My analysis of a “Lucky You”, made by the brand, Lucky; they are attempting to sell perfume for women and cologne for men, yet the first glimpse and even more in depth of the ad, it does not show that they are trying to sell for both genders. Rather, the ad with the people, props, and text they use, it appeals to the male eye more than the female eye. The reader has to read the little print and see the pink colored bottled at the middle, bottom of the ad to realize that Lucky is also trying to sell to the female population. I will be going into detail on describing how the add appeals more to men than women by different aspects of the advertisement.