Axe Body Spray

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Daniel Resultan Professor Steve Fried English 151 1837 16 March 2012 Cupid’s Scent Are you a guy struggling to find the woman of your dreams? Don’t you just wish you could have hundreds of model quality females chasing you because they are sexually attracted to you? The question is how this can happen in real life. Axe advertisers help answer this questions with their commercial for Axe body spray. It’s sometimes a problem for guys when it comes to meeting women. The advertiser for Axe body spray gives an idea to teenagers and men on how to find an easy way to attract women just by spraying Axe all over the body. One commercial for Axe body spray that I have seen on YouTube starts off with a beautiful woman in a bikini. She is in the woods like a wild animal. She smells something and starts to act differently. She starts running through the woods like an animal hunting for prey. As she’s running through the woods she sees another woman running. Next thing we see, hundreds of women in bikinis are running behind her. They are all running to a beach where a guy is spraying Axe body spray all over his body. The words “Spray More, Get More” appear on the screen. It’s implying to consumers that if you keep buying Axe body spray you will have all the women you want. The women running like wild animals in the video symbolize their libido when they smell Axe. The Axe commercial barely showed its product in the video. They did a great job of making the product desirable for guys. The commercial would most likely attract young guys in their early twenties. The selling method of Axe is dependent on the target audience. So far from all the Axe commercials I have seen, Axe prides itself on using sex in their commercials to attract viewers. Most of Axe’s commercials feature a male teenager using axe body spray for the first time and having a group of women surround
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