Marketing Coke vs. Pepsi Analysis

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College Marketing Final Paper Whether I am at a family get together or hanging out with my friends, soda is always a popular drink choice. The two most popular soda brands in my life are Coke and Pepsi. Coke and Pepsi are fierce competitors and each brand is always trying to outdo the other; for example, when Coke put Christina Aguilera in one of their commercials, Pepsi fired back by including Brittney Spears, Michael Jackson, and Mariah Carey in one of their commercials. It is amazing that two sodas which are very close in taste can be almost equal in popularity; you would think that one would dominate the other in popularity. My primary choice out of these two would be Coke; I think it tastes better than Pepsi but I would drink either. Coca-Cola and PepsiCo have been competing with each other for over one hundred years. The Coca-Cola Company’s mission is “to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference” ( This statement shows a lot about Coca-Cola, it shows that they are not just concerned about selling their products but they are concerned about making the world a better place. Although that sounds corny it is nice to know that they think past the concept or making money. PepsiCo’s mission is “to be the world's premier consumer products company focused on convenient foods and beverages.” ( Although in PepsiCo’s vision statement they mention something about improving the world, they prove that they are all business in their mission statement. Coca-Cola demonstrates that making the world a better place is part of their mission in their mission statement. The Coca-Cola Company offers a wide variety of drinks like: Sprite, Fanta, Dr. Pepper, Minute-Maid, and PowerAde just to name a few. This company dominates the beverage

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