Clorox also has a large marketing budget, an experienced research and development team and most importantly, brand recognition. Clorox can use their large market share to attract customers to new or improved products. Also brand recognition will be very important in the sale of the faucet filtration systems. They claim to have the best tasting water and according to their research, customers are more concerned about taste than removing contaminants. Even though the Brita products are a bit more expensive, people are willing to pay at that price for greater tasted water.
Shopping malls that seek to add convenience for customers on extended shopping visits will be impressed with this item. A promotion that demonstrates this product in food courts, near customer waiting areas, and fitting rooms will definitely draw in more business consumers. Doctor offices, Car Clinics, even hotel lobbies could all see the benefit in this product through accurate and detailed marketing techniques. Bars, Pubs and Restaurants will be beneficiaries of this product. Most Bars make numerous attempts at keeping patrons longer so they can drink longer.
Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience. Zappos is able to maximize profits in this market because this company figured out how to dominate with their morals they have created. Zappos focused on how to provide wowing services to online customers. This is a company that knows they have to constantly change and embrace it. Zappos owners wanted his company to be fun and weird, making sure to stay adventurous with an open mind.
Growth strategies are made to exploit customer connection. Starbucks sells a lot of items and has grown beyond coffee into related businesses and they do so by developing these products with other companies. Company also launched the “Prepaid cards” as well and it was very successful because the company has made it easy to purchase, reload and use for the customers. The company is finding innovative ways to get the prepaid cards into potential customers. Company’s another successful brand extension was music.
Red Bull has been very effective in it's use of arousal to activate the consumer decision making process. Environmental arousal is an important tool used by Red Bull to create arousal with its customers and their decision making process. By situating its product in certain environments, this being through its sponsorship of extreme sporting events and endorsements of celebrities, it creates a situational cue for the consumer, brought upon by a response to stimulus. Red Bull's consumers are aroused by their want to feel the rush and excitement that is associated with the brand through its effective use of brand personality. Red Bull has also been able to arouse and activate the consumer decision making process through the use of it's seemingly unconventional advertisements.
The Red Bull tastes better for males. In addition, young people are more possible to need energy drinks in that they play sports and work hard. Therefore, the primary target market are young, urban males 16 to 29 years old.3 Besides geographic segmentation and demographic segmentation, we should also consider the behavioral segmentation when we try to figure out the primary target market. Behavioral segmentation is based on some observable actions or attitudes by prospective customers. The main ingredient of Red Bull is caffeine that can help people keep energetic.
This stage gets its name because the product is rapidly growing in the market bringing a profit to the company. In turn, coca-cola will take this money and use it towards more marketing techniques to keep the consumers buying the product. With Coca-cola already being a trusted company, we think the new Jack Daniels pre- mixed drink will have a steady climbing pace as more consumers trying the product. We are
Table of Content * Abstract 2 Introduction 2 The factors and effectiveness of celebrity endorsement 4 Future Research 9 Conclusion 9 References 11 Abstract This study examines the effectiveness and factors of celebrity endorsement. It is to find how effective celebrities are in endorsing a product or a brand and how consumers are accepting the endorsers. How can celebrities influence the consumers to buy the product? 1.0 Introduction Celebrity endorsement has been enormously recognized in advertising campaigns among big companies (Slinker, 1984 cited in Roy, Jain and Rana, 2013). A Celebrity Endorser is a person who is well-known and respected by public and this reputation and influence is being utilized to endorse the product by multinational and also local companies (McCracken, 1989 cited in Roy, Jain and Rana, 2013).
Big companies try to capture the whole market, whereas small businesses target a specific niche. More importantly, there are a few dominant players (i.e. Nike, Adidas, Under Armour) that already have a significant grasp of the market. Since the sportswear industry is a mature market, companies try to expand their customer base by spending a large amount of cash flow on product innovation, advertisement, and sponsorship. The companies especially try to attract customers from competitors, making the competition even more intense
TASK 1 1.1 Explain key historic developments in the travel and tourism sector that affected development of United Kingdom as a major generator of Tourism. United Kingdom is a well-known country by all over the world because of its unique culture and the history. Many countries were ruled by the English people for a long time. Because of this reason the United Kingdom is very popular among the overseas people. After the world war 2 there are major developments in many industries such as banking, government industries and etc… the service giving industries such as Travel and Tourism, hospitality, medical, health and beauty are becoming more and more popular among the people.