If Starbucks coffee believes that a specific strategy would support its goal in obtaining its pricing objective, the company should be concerned about making changes on product mix. The company’s target market is another consideration. The demographic target market will facilitate company isolate suitable pricing goal. The method of product distribution can also have a big impact of the pricing objectives and strategies. Direct marketing gives the company more control than wholesale or retail (Kotler & Keller, 2012).
* Branding. * Mc Donald’s used branding in their products, in terms of slogans and their logo, overall in the world everybody knows their slogan “I’m lovin’ it”. This sentence is always connected to Mc Donald’s. This is effective, as more people will know them and more importantly more people will remember Mc Donald’s, because of these catchphrases. The strength of this technique is that more people will be reached, and everybody will link a certain sentence to Mc Donald’s, when people will hear it they will get hungry and want to eat at Mc Donald’s.
Morgan Cueto Cohesion Case- Competitive Advantage Business Dilemma: To assure my employees that the Broadway Café will stay competitive with Starbucks I will gather information about the competitor’s environment to improve our chances to succeed. I will compare prices and quality of products to ensure our customers are getting the best value.To establish customer loyalty I will set up a loyalty card system, so customers are rewarded the more they come to the café. To remain competitive in the market I will compare prices on the same products we offer that are also offered elsewhere and make sure that we have the best quality for the best price. Another way to stay competitive is to offer different varieties of products that aren’t offered anywhere else. This is a good example of a first-mover advantage because customers will come to my store to try out a new product that is only offered at the Broadway Café.
By installing an wireless local area networks (WLAN’s) in each of the stores this will improve the daily operations by being more efficient and using a less crowded model of I.T. network deployment. Wireless mobility technology will provide remote sales employees with devices such as Personal Digital Assistants, (PDA’s). With this technology ABC expects to improve customer service by enhancing the enterprise communications infrastructure. The integrated mobile phone service will allow these employees to communicate quickly with their customers and managers, thus improving response time, productivity, and revenue.
Icons on the overhead signs will help multi-lingual guests. Relevant information will be provided quickly by a digital message board that will feature items in that week’s ad, community information, and special offers and services, upon entering the store (2012). Consumers can relate to graphic displays and good communication of product information. Relating to a store helps satisfy consumers, which leads to social influence on consumers. Therefore, Target is using socio-cultural environments to impact its customers by creating a favorable store image.
Therefore, it could facilitate the growth plans of BBQfun. For e-commerce, it would have strong effects on growth plans of BBQs. Owing to selling products through e-commerce, customers could easily order products everywhere and every time. As a result, the sales volume as well as the revenue would increase and simultaneously broadening the customer base. With regard to selling products at bargain prices, BBQfun could raise its market volume because the lower price would be an incentive to encourage customers’ purchasing.
Running head: Wireless Technology Wireless Technology Bis/220 February 11, 2014 Abstract In this paper we will discuss how wireless technology and the advancement of that technology will improve business functions. More specifically, how it can streamline our business and make all members of an organization more efficient, to better accomplish the goals of a company. We will also discuss what technologies are available and how we can effectively implement those into our business. Wireless Technology With the rise in technology in the recent years, technology has become in any successful business. Businesses nowadays need technology that will help make them successful and reliable for its clients.
Buyer power exists because the customers have many restaurants to choose from. Broadway Café is located downtown where there are many eateries.’ Recently word of mouth was that a Starbuck was opening down the street that basically offers many of the same products and services and even more effective services. To have a competitive advantage the café will provide a loyalty program through IT to reduce buyer power ( Get some loyalty programs from classmates) 2. Competitive Advantage: An
Rutter mentions that the technology is one of the skills to attract more the customers and need to be investing more. - International retailers are more flexible within the prices issues then optimize sales and profits. - Joe Bons said that create unique and more interesting product is useful for convenience store if the future, which is think big and try big. - The regulation will be come for the people who are ready anytime. - In London, the convenience store tried to replicate the open air market because of the sources provided to customer is very important and customer more concern about the resources of product.
I’m all for proving superb customer service by rewarding loyal customers it is a great idea and many other stores are doing similar methods for customer service. It is also a great way to learn so that if I want to move up in the company one day I will already be used to working on projects similar to this. 2. If you were part of the management team at Petrie’s Electronics, would you approve the project outlined in the scope statement in Figure 4-1? What changes, if any, need to be made to the document?