Hard Rock Cafe Menu Analysis When you think of the Hard Rock Cafe, you probably think of the t-shirts that everyone wears. If you have never eaten there, you probably never think of the delicious food that is served. As soon as you walk into the restaurant, you are greeted by the gift shop that is located at the front doors. When you first look at the menu, you get a feel of southern comfort but with a more sophisticated dining experience. Each different heading of the menu gives a brief description of what is offered in that section, and to get your taste buds ready to rock.
The eatery averaged about 30 customers per day, which brought in about $4200 per month in profit. Two years later the eatery was doing well and Angie hired more employees and opened another location in Sacramento. In addition to the new location, she increased the price to $8. She upgraded the eateries and added televisions, so that customers could enjoy sports throughout the year. This increased the customer base.
In addition, Wendy’s targeted different continually growing segments of the hamburger market such as young adults and adults. Thomas’s initial goal was to build the first restaurant in Columbus where a customer would get a really good hamburger without waiting 30 minutes. Wendy’s set a dining room that is designed to seat 92 customers, and a pick-up window to serve drive-thru customers in every restaurant and expand the scale continuously. Because Wendy’s restaurants were generally located in urban or densely populated suburban areas, its drive-thru window brought great success by serving a large volume of customers. Unlike many other competitors, Wendy’s limited the number of menu items to four main products: hamburgers, chili, French fries, and Wendy’s Frosty Dairy Dessert.
Chipotle has enjoyed much success since its inception in 1993 due mainly to sticking to a simple concept and evaluating market data and store location data in an effective manner. Chipotle is faced with increased competition, rising food costs, and possible expanded international expansion. History of Chipotle Mexican Grill The company that I chose to analyze is Chipotle Mexican Grill, Inc. The restaurant was founded by Steve Ells in 1993 when Ells opened the first Chipotle Restaurant in Denver, Colorado. The restaurant was opened as a means to raise funds to open a gourmet restaurant.
2.2. Market Research Objective * Approach the market research to find out the feasibility of the concept of adding Chipotle Mexican Grill restaurant in North York Center * Find out Consumers’ needs, characteristics and purchasing behavior by using selected research techniques 2. Market Research 3.3. Is there a demand for adding a Chipotle Mexican Grill restaurant in North York Centre? North York centre is located between Yonge and Sheppard street where is known as a busy
MGMT690 Case study: Chipotle Mexican Grill Dr. McKenna, J.D Nov 1st , 2014 Restaurant overview, industry history and competitors Chipotle bears its birth from Ells who started by setting up a small shop in the year 1993 in Denver, Colorado. By the year 1998 the chain had grown to sixteen stores which saw McDonalds introducing capital infusion for business expansion. In the 2005, the chain had grown to over 500 units and by January 26th, 2006, the restaurant went for an IPO. According to the National Restaurants Association the projected U.S. restaurants sales in the year 2012 was $631.8Billion. This is a reflection of nearly 4% of the Gross Domestic Product of the nation.
McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location, to locations in different states, to a global corporation. McDonald’s continue to thrive on providing meals at a low cost to customers. McDonald’s have more than 30,000 restaurant locations in more than 100 countries around the world. McDonald’s makes billions of dollars each year but they still issues in the global sector (McDonald’s, 2011).
If you’ve traveled around, different cities or states you can taste the difference in Mexican food. We have all came across that not all Mexican food with the same name taste the same, such popular dishes like, enchiladas, tacos, chile rellenos, Mexican rice and more. Many may be thicker or thinner or even served with different spices and toppings, depending on where you go. Growing up in El Paso and Juarez Mexico we always ate Mexican food, or if my mother would make us meat loaf or hamburgers she would mexicanized them. Coming from a Mexican family I knew what true Mexican food tasted like that’s all I ever ate, since I have memory of.
* West midland police – is a public business and governments. (A) Firstly I will start with Mc Donald’s The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by “Richard and Maurice McDonald”; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman “Ray Kroc” joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
McDonald’s has provided tasty and affordable food for their customers for more than 50 years. McDonald’s sold its 100 millionth hamburger in 1958. In 1965, McDonald’s celebrated its 10th anniversary with the first public stock offering at $22.50 per share. It went international in 1967, and their first international restaurant opened in Canada. Today McDonald’s restaurants are in 117 countries around the world.