She came up with the ideal to design quality and functional kitchen products; her ideal is what created the company known today as “The Pampered Chef ("Pampered Chef Shows", 2006).” Pampered Chef Products are shown and demonstrated to customer before purchasing. The target market for the products are any and everyone that likes to cook, concern about buying quality pots, pans, and or enjoy the kitchen. Every product that is sold is guaranteed at least a one year warrant. Pampered Chef offers high quality kitchen tools with life time warranties on their pots and pans. Their pots and pans are considered and investment because of the lifetime warranty.
Ray Kroc’s impact on society Imagine yourself being a famous man or woman who greatly impacted society by founding a fast food restaurant that is visited everyday by many Americans and makes billions of dollars every year. "The definition of salesmanship is the gentle art of letting the customer have it your way” (Ray Kroc, Burger Baron). Ray Kroc’s dad took him to a phrenologist- a specialist that could predict someone’s future by looking at the bumps on their head. Once the specialist revealed Ray’s chart, it showed that he would have a future in the fast food industry. It was either luck or actual physic power; because the phrenologist was correct (Furlong Barry William).
The majors concerns of marketing are usually referred to as the "four Ps" or the "marketing mix": product, price, place, and promotion. 2. I choose the new barbecue sauce name to be “Spicy Blend” because, in the Executive Summary, 53% of reacted favorably when “Spicy Blend” was the subbrand name and 49% reacted favorably when “Chicago style” was the subbrand name. Although approximately 45% indicated they would likely to purchase the new barbecue sauce when “Chicago style” was the subbrand name, the company needs actual consumers who are going to buy their new product. The company does not have to think too much about those who
Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals. This shows a lot of genorousity and a great appeal to fast food fans. For the past two years , the Atlanta-based chain was named “best drive-through in America” by the quick-service resturaurant trade. (QSR MAG) The employees at Chick-fil-a strive to complete orders within 90 seconds in the drive through window and 60 seconds at the counter. Some might find it appealing how Chick-fil-a shares corporate values such as all locations being closed on Sunday,as a day of rest and worship.
By 1971, the children were grown and Oscar and Evelyn, now in their early fifties, made the decision to move their basement shop to Los Angeles, California. Once settled in, with the rest of what remained of their savings, they opened “a 700 square foot store, and named it “The Cheesecake Factory.”1 They both worked long hours, Evelyn focused on baking and managing the store while Oscar focused on selling and promoting the business. By 1975, Oscar and Evelyn’s reputation had grown. Their sales had ballooned and they needed to expand just to keep up with the incoming orders. This was the time when Evelyn became creative and created more than twenty different variations of her cheesecakes and other delicious desserts.
I made approximately $10.00 in profit. On day four, the weather forecast was clear and sunny, with a temperature of 82 degrees, so I raised the price of the lemonade to $0.25 per cup. I bought 50 cups, 20 lemons, 48 cups of sugar, and 200 ice cubes. I sold 40 cups of lemonade to 75 potential customers, but because I became sold out from not having enough inventory. My customer satisfaction rate was at 100% and my popularity grew from 12% to 16%.
Every 4th Monday of the month, the restaurant offers breakfast specials for people aged 55 and older. This includes $1.99 for meals and free coffee refills. Obviously, this special promotion strategy is targeting the city’s huge senior population. Today’s seniors are more prosperous than ever before (Perreault, Cannon, & McCarthy, 2009, p. 140). They have considerable about of flexible time and most of them higher disposable income compared to their predecessors.
Julia has decided to sell food. The most popular food items are pizza, hot dogs and BBQ sandwiches. The busiest time will be one hour prior to the game beginning and during half time. Julia was able to secure a deal with a pizza company to deliver 14” pizzas, 8 slices each for $6 before the game and before half time. Julia found a 3’ x 4’ warming oven she can rent for $600 or $100 per game to keep the food warm.
McDonald’s burgers are lighter than Burger Kings, and weigh only 100 grams, whereas Burger Kings weigh 120 grams. The same person who takes the order at McDonald’s is the same person that serves the food, however this does not apply in the drive-thru if both windows are operating. Burger king is set up more like an assembly line, one person takes your order, and another person serves the food. McDonald’s also makes all their burgers at one time, in mass production and they are fried, then when you place your order they can add additional toppings on that you ask for. Examples would be ketchup, mustard, mayo, pickles, lettuce, depending on which sandwich has been ordered.
We can closely the study the globalization of American fast food restaurants around the world and the impact they have had on other cultures. McDonald’s currently has over 30,000 franchise outlets in 121 countries, and serves about 46 million people a day (BBC). McDonald’s has become known worldwide for their golden arches, which has become as well known an American symbol as the American flag itself. On April 23, 1992, the largest McDonald's restaurant in the world opened in Beijing, China. With 700 seats and 29 cash registers, the Beijing McDonald's served 40,000 customers on its first day of business (Yunxiang).