After trying to be in several lines of businesses, Day decided to open Wang Steak, the high-end steak house in Central Taiwan. Due to its the success with Wang Steak, Day opened couples of branches of Wang Steak and decided to open two more steakhouses to target the bigger segments of customers. Day continued his strategic brand development with the further expansion, from a single brand strategy to the multiple brand strategy. To be able to enjoy economies of scale, Day realized that he had to create the different value propositions that offered different groups of customers with the different cuisine types. Till the end of 2011, the Wowprime group has offered 170 restaurants under 10 different brands for customers in the different age groups, income, professional categories, and purpose of dining.
As of 2006, the restaurant industry was growing by 5% a year. Due to this growth rate there was room for more firms to enter the industry. This changed the industry structure in the coming years by introducing more competitors. As of 2006, there are 910 locations of Panera Bread with over 330,000 consumers per location. Panera’s business model satisfied customers’ needs through providing quality food in a casual setting that continued to bring customers in for the ambiance as well as the food.
This assessment will implement a business plan to find the right HRIS to meet HR needs to help minimizes travel time and cost. BUSINESS ASSESSENT Castle’s Family Restaurant is a midsize family owned restaurant with 8 locations in Northern California that seems to be thriving. The company employs 300-340 workers to which are 40% full time. The 60% of the employees are part-time is due to recession and to coordinate with the customer flow. All eight locations are doing well that Mr. Morgan is considering opening another location.
Cross-Cultural Perspectives ETH/316: Ethics and Social Responsibility University of Phoenix Cross-Cultural Perspectives McDonald’s is the largest fast food chain restaurant in the world. Ray Kroc founded the franchise in 1955 in California. McDonald’s server millions of customers daily. The company pride itself on their tasty hamburgers and delicious french-fries. McDonald’s is also known for its quick service and its drive through.
At the end of 2010, there were 694 Red Lobster locations and total revenue for fiscal 2010 was $7.11 billion. Red Lobster now offers a range of seafood products that include fresh fish, shrimp, lobster and snow crabs. The chain of restaurants grew quickly and was considered part of the “Big 7” of the casual dining chains. SWOT ANALYSIS Strengths: * Red Lobster accounts for 43% of market share and is the largest casual dining seafood chain. * Computerized Point of Sale system is top of the line * Strong supply chain – Leader in casual dining seafood category for distribution.
Subway vs. Jimmy John’s History Mason Cothran borrowed one thousand dollars from family friend, Peyton Vandiver, to start his first sandwich shop on August 28, 1965. Subway restaurants have been consistently ranked in Entrepreneur magazine’s top five hundred franchises, and Subway was selected as the number two overall franchises in 2008. Additionally, it was ranked as the number three “Fastest Growing Franchise” and number one “Global Franchise” as well. In March 2011, Subway was ranked the most popular Fast-Food restaurant in the United States in a poll of over 43 thousand social media users. At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe.
The restaurant was opened as a means to raise funds to open a gourmet restaurant. Based on the success of the first restaurant, Ells opened 8 more Denver area Chipotle Restaurants by 1996. Mc Donald’s Inc. became a major investor in 1998. In 1999, Chipotle opened its first two restaurants outside of Colorado in Minneapolis, Minnesota and Columbus, Ohio. Mc Donald’s became the largest investor in Chipotle and when the company decided to concentrate on its core business, Mc Donald’s divested all
Over its 17 year history, Chipotle has grown incredibly quickly. As Chipotle expanded its business over the years, it has tried to position itself as the ‘ultimate fast-casual restaurant’—an alternative to traditional fast food. Doing so has yielded tremendous success, despite a fairly conservative marketing and advertising budget. The reason for this success has been Chipotle’s ability to properly identify and target multiple segments of the population. Chipotle offers tasty Mexican-style food for those customers who disdain McDonald’s, yet at a price that is low enough to capture many price-sensitive customers.
Denny’s is a full service family restaurant chain which is operated over 1,500 restaurants in world. It is known for being open around the clock and selling breakfast, lunch, dinner and desert at all times. Founded by Harold Butler in 1953 they soon expanded to 20 restaurants by 1959 when the restaurant was renamed to Denny’s. During the early 1990s, Denny's was involved in a series of discrimination lawsuits involving several cases of servers denying or providing inferior service to racial minorities, especially black customers. In this paper I will discuss a major class-action lawsuit that occurred.
In 2009, McCafe coffees including lattes, cappuccinos and mochas were added to the national menu. In 2010, McCafe Real Fruit Smoothies and Frappes were introduced nationally in the U.S. McDonald’s now also provides healthier and various foods for their customers all over the world. It continues to open more stores in where it has never visited. McDonald’s is growing and will be everywhere in the globe in the future. Wendy’s is also an international fast food chain like McDonald’s.