Burger King VS McDonald’s Burger King and McDonald’s are both fast food restaurants that provide customers with an easy drive thru window. When families have very little time to prepare a cooked meal at home, they most often opt for a fast food drive thru. Hitting up the drive thru at Burger King or McDonald’s, makes life just a little easier for the family on the run. People choose these types of places mostly for their fast pace, not for the quality of the food they receive. Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck.
4) Low competition- When McDonalds was entered in the market there was very low competition. There were few players in the market like Burger king, Wendy’s Kentucky fried chicken etc. This didn’t have the better quality as compared to McDonalds. It helped the McDonalds to attract the customers and established brand loyalty. THREATS 1) Franchisee- It is a very big threat for selection of franchisee holders in various area because it has main responsibility to maintain the image of McDonald’s.
The problem with this operation is, in order to attract enough customers, the final product must be affordable and yet, still delicious. This brings up many problems with the dietary quality of the food produced by fast food restaurants. The food is often cooked in grease and oils which increases the amount of calories and fat grams per serving. With less home cooked meals on the plate and more foil wrapped sandwiches and fries hitting the table, people’s diets are being neglected of their basic necessities. However, fast food companies are managing to keep their drive-thrus filled by spending millions of dollars on advertisements.
Strategically, Sara Lee is returning to its roots of food service where name recognition is the strongest. 2. Of the remaining industries represented in Sara Lee’s business portfolio, I view the retail, foodservice, and beverage industries as being the most attractive. Sara Lee does have well-developed name recognition within the North American retail industry. While the economy is still low, sales of these retail products will likely remain high as consumers purchase lunch meats and other foods rather than eating out and frozen desserts rather than purchasing from a more expensive local bakery.
However, a hamburger franchise called In and Out breaks out of the stereotypical characteristics of hamburger franchises. Only in California, it provides hamburgers with low price quickly to customers, but the quality is its hamburgers are good as much as hand-made hamburgers. Disruptive Characteristics 1. Low Price The prices of In and Out hamburgers are not much different from those of other hamburger franchises. 2.
Kellogg’s has a strong foot hold in the snack food market sitting just behind Pepsico at number two in the world, as well setting themselves apart from their other breakfast food competitors General Mills and Post. Kellogg’s has several strategic advantages including their movement towards healthier alternatives, smart acquisition choices and their dedication to their corporate and social responsibilities. While the company is headed in the right direction, they do have some areas to watch out for in the future including dealing with bad publicity around recent recalls, the two fold pressure of eliminating unhealthy choices completely from their offerings, and dealing with low net incomes in recent years due to inflation. Through R&D Kellogg’s has realized who their target consumers are and are capitalizing on their buying patterns, placing them at a strategic advantage to their
Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.) were not in a financial position to do so. So far, McDonalds has done a great job with the company and Boston Market stores are still functional and selling rotisserie chicken today. Backing up a little bit, in 1997 when the stock price had plunged more than 50% in three months, the company needed to make some serious changes. Stockholders were displeased because the financials and reported profits were misleading and losses were recorded on the books of the franchises “area developers” and not in the corporation’s statements.
McDonalds opened its doors in 1940, 13 years later so did there soon to be competitor, Burger King. Both of them compete every day to earn the most profit possible. These restaurants may be some of the largest fast food corporations in the country, but they have plenty of differences; taste, sales, advertising. Taste is a big part of the competition. McDonalds and Burger King may not be good for you, but to most people it tastes good.
Burger King soon followed in the 50’s and has also received its fair share of lawsuits. Some believe that suing consistently is acceptable because they are using their freedom of using the court system but many believe that it is a frivolous waste of time. Because fast food has become increasingly available, many Americans use the opportunity to eat their food whenever they want it and at a low cost. Yet when the visits are far too often they look for someone else to blame for their mistakes. Take Gregory Rhymes for example.
Even with healthier choices, one cannot be aware of exactly what is in the food cooked in restaurants, while families can opt out of the drive-through and go in to sit and eat together at fast-food establishments it isn't as intimate and the time is rushed, low-cost options on fast food menus cost more than cooking a family meal at home. Pollan writes, “The fact is that not cooking may well be deleterious to our health, and there is reason to believe that the outsourcing of food preparation to corporations and 16-year-olds has already taken a toll on our physical and psychological wellbeing” (106). This essay will prove that eating fast-food threatens physical health, weakens the family, and is costly. Physical health is influenced directly by our meal choices. Choosing to order a healthier meal option at a restaurant is not equal to a home cooked meal made with fresh foods.