Aplle Case Essay

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BCOR 460 Team Case Discussion February 19, 2013 APPLE, INC. IN 2011 (pages 350-363) Gamble, J. E., Thompson, A. A., Jr., and Peteraf, M. A. (2013). Essentials of strategic management: The quest for competitive advantage (3rd ed.). New York: McGraw-Hill/Irwin. Any team may be called at random to answer any of the following questions. At least one member of the team should be able to answer that question. No written submission is required. DISCUSSION QUESTIONS 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the computer industry? Use the methodology in Table 4.3 (page 86) to support your answer. Does it appear that the company’s competitive positions in personal media players, tablet computers, and smartphones are stronger or weaker than its position in computers? 4. Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computer industries? Are the value chain activities that Apple performs in computers, personal media players, tablet computers and smartphones very similar and “compatible” or are there very important differences from product to product? Which of the four products lines---computers, tablet computers, personal media players, or smartphones---do you think is most important to Apple’s future growth and profitability? Why? 5. What is your assessment of Apple’s financial performance for the past three years? Provide specific numbers on key indicators of
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