Innovation Strategy Jose University of Phoenix Strategic Planning & Implementation, STR/581 July 22, 2015 Instructor: Dr. Magda Oquendo-Santiago Innovation Strategy The rules of innovation are charging. Apple Inc. somehow knew this year’s before the rest of the world. Apple Inc. has successfully embedded innovation in its DNA. Apple reported in their financial statements that about $75 million was spent in the development of the iPhone. Apple spent money developing a new innovative product that disrupted and changed the electronics market place.
Apple Inc. Factors MGT/230 October 1, 2012 Apple Inc. Factors Over a 100 years ago we would have never dreamed of the technology we have today much less the advancement of the cell phones we carry. Thanks to Apple Inc. we carry the most advanced technology in the palm of our hands. These are to include Macintosh, iPhones, iPads, and iPods, which are sold worldwide. Apple Inc. has strived to build a solid foundation and create a way to stay one step ahead of other competition by hiring outstanding managers. Managers must remain consistent and understand how the internal and external factors may affect the four functions of management in a business.
Another objective of apple is innovation. Steve jobs in one of his famous quotes said: “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.” (Steve Jobs Quotes, sec.2) Apple is a general example of a departmentalized structure. Apple distributes work flow into three main divisions of tasks that include hardware, software engineering, and retail.
Recently they have focused a great deal of strategic attention and resources on entering into the digital electronics and computer markets. Apple’s entry into the tablet computer industry with its iPad and the mobile phone industry with its iPhone are evidence of a further evolving strategy. 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success?
1. Determine the role of Hyundai’s 10-year, 100,000-mile warranty in its turnaround and how it relates to postpurchase dissonance. Hyundai was at a crossroads in the U.S. Market. After years of low sales and nagging quality concerns Hyundai went back to the drawing board to turn their brand around. They took bold moves such as the 10-year, 100,000 mile warranty, quality improvements, product reconfiguration, and “Buy-in” from their dealer, which is a critical customer link (Hawkins, Mothersbaugh, Best, 2010).
Apple SWOT Analysis Chart Internal | External | Strengths (Positives): * Product Development * Design and utility * Marketing * Brand name * Robust financial performance | Opportunities (Positives) * Loyal Customer Base * Strong growth in smart phone market * Reputation of high quality products * Apple TV * Strong growth in tablets market * Untapped areas of technology world | Weaknesses (Negatives): * Patent Infringement Lawsuit * Dependency on global community * Very Proprietary and controlling * Death of Chief Executive Officer Steve Jobs could affect new technology invention and growth | Threats (Negatives): * The rise in popularity of Google Android * Intense competition may affect revenue and profitability * Dependency of specific suppliers may affect its operations * Highly priced products
; if we present them in a slipshod manner they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. This marketing strategy is reflected not only in all of Apple’s products, but in their retail stores, and now in the online retail stores. The way in which Apple does their online communication is through making their website very interactive. Apple gives its customers two avenues through purchasing their brand. There is the main website, Apple.com and the ITunes store.
The different retailers that I have chosen are Apple, Primark and Amazon. Apple store: Usually before a purchase in Apple store there are lots of new technologies. These include iPhones, laptops, macs and ipads. These are their latest and brand new technologies Apple store have introduced into the market. When you go inside the store you will have a feel about the inside of the store.
Each piece of fact through his use of logos developed the audience’s mindset from bliss to rational. To start his argument about the iPhone 5, first Rosenwald had to recall the measurement of previous upgrades. The iPhone 3G and the iPhone 4 were huge leaps in the technological timeline of Apple products. Rosenwald noted the “most notable addition a thin, gorgeous retina display” (Rosenwald). He then continued to say that the distinction between the next upgrade between the iPhone 4 and the iPhone 4S, “Not much” (Rosenwald).
In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2M.  Today, he is becoming a national spokesperson in the $2.8 trillion healthcare industry on opportunities for consumerization in healthcare. Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute this success to Sculley merely joining at an opportune time when Steve Jobs' vision and creations had begun to skyrocket.  However, his stint at Apple remains controversial due to his departure from founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers.  By 1992, Apple had passed IBM PC as the best-selling PC in the world, and Apple was the most profitable PC company in the world.