As we set to know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. • The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers. Moreover, they create convenience to the customer by providing good delivery service. All this steps taken by Apple company it said to be process of reaching customer orientation concept.
It will be very hard to take care of many kinds of product lines. Third advantage is integration. Apple has a well-made integrated system which can be utilized among the Apple’s products. For example, all the pictures, music, apps can be shared among the Apple devices through the iCloud and iTunes. So customers can get much synergy effect by buying Apple’s products rather than others.
Compatibility – It is restricted in terms of upgradeability as it works with iTunes, apple products and OS software tools. Ease-of-Use– This all are multi figure gestures interface screens as of human hand works and behave. Brand awareness–Apple is known for its high end technological innovations and gadgets like iPod and Macintosh. Price– iPhone is sold at its reasonable price value. Quality– It’s very thin and light
Such strategies will help organization to have quality workforce with it. 2.) Describe the recruiter traits and behaviors that would lead to the most successful recruiting campaign for Apple. In relation to current situation, Apple Inc needs to make sure that it has such kind of recruiters who have best quality traits to select best possible candidates for organization Apple Inc. Apple Inc is a huge organization
Furthermore, it is also used later in the acquisition of new business and the retention of the customer. Verizon uses this information to determine the quality of customer, how many lines they qualify for, how much (if any) security deposit is required. Meta data is then collected about their habits; purchases both within and without Verizon, data usage, form of data used, etc. This information is part of the last example in the previous paragraph, customer information. This is the information that is most important to the profitability of the company and therefore needs to be the most secure.
People-Apple studies their consumers to find their wants, he surrounded his company with creative, innovated employees who could fulfill those customer wants, and he has built a successful brand that has customers returning to buy Apple products. 2. Apple store employees must have a passion for Apple products, they must be tech savvy and very knowledgeable of their products. Apple store employees are the front line connection to the consumer so they have to be able to listen and interpret customer likes and dislikes and be able to communicate those likes and dislikes to management. In turn, Apple executives must have a passion for Apple products, be tech savvy and knowledgeable of their products and they must have open communication with store employees and listen to their ideas.
They have a good variety of products to shop for. Wal-Mart has many competitors, but one of the strengths that the company has the ability to lower the prices for their customers need. Wal-Mart can be consider a unique store because of one special strategy that they have. The strategy consists of comparing the prices of the other stores, if the other store has an ad of a lower price than Wal-Mart, then they will give it to them to the same price. Many costumers is one of the plus that they give to Wal-Mart because this means that they don’t have to go store by store catching all the specials that they have.
3. Threat of Rivalry Personal Computers and the music/audio market are Apple’s two main areas of competition. Their leading competitors are Dell, HP, and Microsoft. Personal computers are quite popular today and with so many choices, the sales price of the computers need to be lowered to a competitive price which can, again, lead to a loss in profit. However Apple has, because of their easy to use and widely available, fair priced iPod(s), cornered the music market.
These points highlight the cause and effect of new products for the existing and potential market and explains how companies approach it in their own way. This report also takes upon the challenge to discuss issues associated and how to improve them. I have chosen Apple Inc. as my example to base my report on. Through this report, we will see how essential it is that companies in a highly competitive industry make the correct moves the first time round and what greatness, like Apple, they can achieve. Background of Apple Apple as a company, have successfully made their name through tackling their competitors virtually head on.
That is one reason why I believe why apple is "better" than Microsoft, also because they have a much better way of marketing things. Think about how much money you get from games. Microsoft takes a little bit of the money from each game sale yet cannot out profit apple because their marketing isn't very good. Originally Apple only has 4 types of products on the market (iPod, iPhone, iPad, apple tv, iwatch and the mac) just like Microsoft (PC, Xbox, Kinect, and phone) yet apple does better because of the reasons listed above. Microsoft though, since it has a big chunk of market share as far as operating systems is concerned, is for hackers to mess with since 70% of all hacking tools is for windows only.