the wrong turn HP had high hopes that its TouchPad could catch up to Apple's iPad in the tablet marketplace. But after putting the device out for $499, the company saw few sales. HP then slashed the price by $50. Still, no sales. Next, a $100 discount arrived at retail stores, yet still, the TouchPad couldn't touch the iPad.
How has Apple implemented the marketing concept? Apple implemented its marketing concept by seemingly offering products to consumers that are state of the art and revolutionizing its industries. Apple seems to know what consumers demand before the consumers actually know. The iPod and iPhone were created before people even knew what a digital music player or a smartphone were. Not only do they sell these items the company sells high end computers to its customers.
This value of Apple represents the company’s considerable competitive advantage in product conception, design, and marketing. Apple is amply compensated for the innovation that the firm has embedded in the product. The portion captured by U.S. firms design, distribution, and sales exceeds the value of its manufactured components. Although to a large extent the iPod is not manufactured in the United States, it is designed and sold here, and U.S. firms do quite well in the bargain. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
A brief history and description about IPhone 4s and its provider: * IPhone 4s – The latest smart phone released by Apple, is an amazing phone with many unique features such as retina screen, impressive 8.0 MP camera or the promising digital phone assistant Siri. And so, in the first opening week, Apple had sole four million units and after a few months,
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market.
These exclusive iPod add-ons of over 2,000 different items signal that Apple’s player is superior to many other MP3 players, which had fewer accessories. The emergence of iTunes also revolutionized the sales of iPod. The iTunes desktop software and music store
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
The two controlling companies in the smartphone industry are Apple, with its iOS phones, and Android. According to The Verge, 99.6% of every person on the planet with a smartphone has either of the two operating systems. People use smartphones almost every day, for tasks like texting, e-mail, social media, games, work...the list goes on; but with so many iPhones and Android phones out there, it’s hard to decide exactly which phone is the one. Fear not, however, because there is an obvious answer to this question. Phones with Android are better than phones with iOS because they are customizable, open-source, and physically more capable, and more people should have these types of phones.