What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works. Apple released Apple TV in 2006; it allows the TV to access iTunes, Pictures & internet apps like Netflix. This is an example of Apples diversification. Apple uses market development to expand across different markets, for example they can provide anything from one of the top of the range smartphones on to the best tablets or pc’s/laptops. They have one of the best customer services by having stores that you can take your apple product in to and they’ll try to fix it in 10 minutes or they give you a new one.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
Conclusion 9. References 1.Introduction This report is about the Apple Inc. Company and covers the budgetary and financial plans and achievements of the company. The Apple Inc. Company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software. The company’s products and services include Iphone, Ipad, Mac, Ipod, Apple TV, professional software such as iOS and Mac OS X, it also delivers and sells digital content and applications through the Itunes Store, APP store, IBooks store and Mac App store. The markets for the Company’s products and services are highly competitive and the Company is confronted by aggressive competition in all areas of its business.
Apple is one of the most famous and popular companies in the world now; the reason for its popularity not only is their innovative products and pioneering ideas, but is also their form of advertisement. Steve Jobs, the founder of the company “Apple”, once said, “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t.” So then, how did his company advertise their products? There are many different propaganda techniques that a company can use to persuade customers, and Apple is one of the companies that use these techniques a lot. Apple uses the propaganda technique "testimonial" to make people see connections between the company and their featured celebrities. One of Apple’s most famous use of the propaganda technique “testimonial” is from the advertisements from the campaign “Think Different” (1997-2002) because Apple used well known influential thinkers.
Favorite electronic device: My favorite electronic device is "Apple" How does the ad use logos?" Apple uses logos by showing many countries and also many people around the world using their devices. How does the ad use pathos?" This ad also uses pathos by showing the way the devices can be used in many different ways and for different things. How does the ad use ethos?"
Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons. They’ve constructed a new deal with Verizon
Have its strategies in its core businesses yielded success? Explain. Elements of Apples strategy in computers Style, unique capabilities (technology and programs unique to Apple) Demand for apple computers might grow because people want to integrate them with their iPads or iPhone. But, Apple computers lack price competitiveness. No Apple computer designed for price conscious buyers.
1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs owned 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
4. Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computer industries? Are the value chain activities that Apple performs in computers, personal media players, tablet computers and smartphones very similar and “compatible” or are there very important differences from product to product? Which of the four products lines---computers, tablet computers, personal media players, or smartphones---do you think is most important to Apple’s future growth and profitability? Why?