Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
Changes Sprint/Nextel are making for prior poor management decisions iv. Sprint/Nextel drop opportunity to be more successful d. Successful Companies i. AT&T / Cingular is the largest wireless carrier in the U.S. and will further succeed because of the iPhone’s popularity ii. Nokia expects its devices market to grow further leading to further profits iii. Verizon and T-Mobile succeed because of Sprint/Nextel’s struggles iv. T-Mobile will continue to be successful because of work with Apple over seas III.
Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
7-10 Conclusion pg 10-12 Appendix: Audit pg. 14-15 References pg. 16 Abstract In this case analysis I tried to reflect on how did Apple’s performance continued to be outstanding while the world and U.S. economy was flat to negative and how could Apple sustain this high level of performance and major innovation. The analysis includes Steve Jobs bibliography, Apple Inc history, and several attributes that relates them both to the markets the company was encountered in. Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave.
Dill 1 Products Apple Inc. offers an array of products which include the ever popular iPhone, iPad, Mac, iPod, and Apple TV. They also provide services such as a portfolio of consumer and professional software applications, the iOS and OS X operating systems, and iCloud.They also offer a variety of accessory, service and support offerings. Apple sells and delivers digital content and applications through the iTunes Store, App Store, and the newly released iBookstore. Their products are distributed worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers. (www.reuters.com) A wide range of mobile communication and media devices, personal computing products, and portable digital music players can be purchased under the Apple brand name.
Apple also offers services such as iTunes, which helps you, organized your music, video and picture files. On iTunes you can also purchase music, movies and save it on your device or computers, they also have share files such as iCloud, which allows you to store and access your files from any devices you own. Apple continues to create bold visionary products that earn the envy of technophiles worldwide as Apple re-images itself as a “Digital Lifestyle” company. (CNN Money) Purpose The purposes of this analytical report of Apple Inc. are to inquire about possible staffing opportunity. Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices.
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.