The overall benefits that the OLED screen would bring to the phone are durability, ability to make a curved display, superior color display, lower energy consumption, and the fact that it’s thinner and lighter than an LCD display. I highly recommend that you make this decision because it will make the iPhone more innovative and produce higher sales. Sincerely, Bob Marley Apple Display Engineer The mobile phone industry is an extremely competitive business and if you’re not working to be ahead, you have to play catch up. Apple’s iPhone is known to be very
3. Threat of Rivalry Personal Computers and the music/audio market are Apple’s two main areas of competition. Their leading competitors are Dell, HP, and Microsoft. Personal computers are quite popular today and with so many choices, the sales price of the computers need to be lowered to a competitive price which can, again, lead to a loss in profit. However Apple has, because of their easy to use and widely available, fair priced iPod(s), cornered the music market.
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
The case study intends to describe how Samsung's aggressive marketing strategy has challenged Apple's smartphone marketing around the world. 1. How important role do Samsung and apple play in global smartphone market? Apple, Samsung, Nokia and RlM were some of the major players in the global smartphone market. ln 2010, the smartphone market was dominated mainly by Nokia (33.1%) followed by RIM (16.1%), Apple (15.7%) and Samsung (7.6).
In the view of sales and market share, both Apple iPhone and Nokia should be the main competitors of Samsung. However, in the respect of product positioning and shared customer, the real competitor of Samsung should be Nokia. Several reasons contribute to the point: Firstly, there is only one product-iPhone in Apple’s production line and Apple positions its product in the high-end market, which is quite different from that of Nokia and Samsung. Both Samsung and Nokia have a variety of products that positioning respectively in different markets. So they have more shared customer in the low-middle end market.
Outlining projected competitive situation & competitor profiles 3. SONY’S POTENTIAL COMPETITORS 3.1 Sony’s Position Sony’s most notable competitors are Apple, Samsung, Microsoft and Nintendo. Sony has become a market follower which is just below Samsung the market challenger, and still has enough presence to gain back more market share if strategies are implemented efficiently and effectively. These strategies have to be aimed at keeping manufacturing costs low and the product quality and service high. Schnaars (2010) emphasises that in the case of Sony, the specific strategies to implement in order to gain more market share and increase sales are: the cloner, which lives parasitically off the leader by producing a product which is similar in appearance; the imitator, which copies some things from the leader and uses these things as a model but maintains differentiation in terms of packaging, pricing and advertising; and the adapter, which often improves the leader’s products.
Though, most of it can be attributed to Steve Jobs’ leadership and influences. Apple’s way of innovation can somewhat be quoted as “innovation at its finest”. A good example for this is that Apple did not invent the touch screen. However, it made more money than anyone else in a massive amount by concentrating on how people use it and by being better than anyone else at conveying that experience. Moreover, they develop products that revolutionize the computer and music industries.
However, threats are also present around its environment. There is threat from LG when it comes to mobile handsets which presents customers with products that have the latest technology and stylish design. There’s also Apple who presented the iPhone which combines cellular communications, portable music player, and internet access via Wi-Fi in one product. There’s also the introduction of Blackberry in the market from Research in Motion, and the MID’s or Mobile Internet Devices. In short, these and other competitors are in line to attract more customers and gain competitive advantage over Motorola.
With companies like Microsoft and Google forming strategic alliances with other smartphone companies, what strategies should HTC employ, so as to not be left behind? Intellectual property rights have become a major concern for smartphone manufacturers. How does HTC compete in a Smartphone market, where a few key competitors hold most of the patents? With the tablet market heating up and expected to grow fivefold from 2011 to 2015, how should HTC approach this market? An analysis of HTC’s internal and external environment, will allow for some recommendations to help turn this situation around and help the company grow going forward.
Maria Tropiano Case 3-1: Samsung’s Survival of the Asian Financial Crisis “Although the Asian financial crisis severely affected the Korean economy,” The Korean electronics company, Samsung, has not only survived the crisis but also now competes “head on” with much older Japanese companies, Sony and Panasonic, as one of the largest technology companies in Asia. Basically, Samsung found its way out of the crisis by successfully engaging the business of North American and Western European markets, which had money to spend and a strong need for “technologically advanced products.” In other words, Samsung averted the crisis by targeting the U.S. market and by developing highly-designed products which would differentiate Samsung from its competitors in order to “generate increased revenues.” By doing so, Samsung has been able to “capture the TV market in the U.S. and become the largest maker of DRAMs and LCD monitors.” DRAMs are dynamic random access memory chips that Samsung has been very successful in producing. It is also important to note that Samsung needed to reduce its work force in order to invest in innovations which greatly helped the company survive. In response to the labor cuts and the crisis in general, the Korean government helped Samsung revitalize its profitability by encouraging Samsung to consider larger markets. As a result of these efforts and “increasing its design staff and budget” Samsung is now “one of the most innovative companies and leading brands in the world.” Because of the crisis, Samsung has raised R & D expenditures and has increased brand equity and market capitalization.