We have chosen Apple and Samsung as the subjects of our team project. We have chosen these two companies because they are the two most formidable competitors in the tech industry today; in the smartphone market alone they share the majority of all the sales globally. It is a true story of David and Goliath, as big as apple may be; it is dwarfed in comparison to the magnitude of Samsung. Apple Inc. was created by Steve Jobs and Steve Wozniak back in April of 1976; at the time both were college drop outs and were in their early 20’s. Apple Inc. started working to produce and market personal computers for everyday use.
Tiernie Moore Dr. Kimberly Carroll ENG 1113 October 3, 2014 Compare and Contrast: Talking on the Phone vs. Texting The mobile phone industry has advanced greatly in the past few years. In the past, only a small amount of people were using mobile phones. However now, almost everyone owns a phone and some even own multiple phones. As technology has advanced, communication using mobile phones has also improved. Two of the main ways of communicating are text messaging and the old fashioned phone call.
AT&T has strengths that help to keep them as one of the top two providers in the cellular communications industry. They are currently the United States’ largest providers of broadband service. They have established an extremely capable wireless network with International Mobile Telecommunications-2000 cellular coverage, better known as 3G. They have established a large consumer base from their popular brand name from years of reliable services even outside the cellular communications industry. They have for years owned the exclusive rights to the Apple iPhone which has become one of the most demanded and popular consumer electronic devices in years (“Next Generation Integrated Communications Products”, n.d.).
APPLE VS SAMSUNG Question a. Apple was always ahead, how did Samsung came so close and even surpassed Apple? Samsung is gaining fast on Apple in terms of brand affection – but we seem reluctant to admit it. In Interbrand’s 2013 brand index, a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. The signs are though that Samsung, which has been investing heavily in brand loyalty and not just marketing, is now challenging Apple in this crucial area of marketing, as analysts look across a wider range of social media and psychometric levers. A “brand dependence” index revealed at CES last week suggests that more people are dependent on the Samsung brand than any other in consumer electronics.
The twelve T-Mobile markets serve more than 106 million users. In order to allow its customers to communicate freely while traveling abroad, the company affiliates with Free Move, a company formed of four Europe’s main phone companies – Orange, TIM (Telecom Italia Mobile), Telia Sonera and T-Mobile. T-Mobile has the best prices of all US phone connection providers. The phones
Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
Factors contributed to the success of Apple’s iPhone in Japan Introduction When the iPhone was first introduced in Japan in 2008, the analysts predicted it would have a rough go of it, seeing as how the Japanese market was already flooded with highly capable smartphones. However, Apple's share of the smartphone market in Japan is now greater than its share of the smartphone market in the U.S. Now iPhone is one of the most success cellphone in Japan. What is it that makes the iPhone such a success? In this paper, I investigate success factors of iPhone in Japan in terms of Apple’s marketing factors and Japanese market and cultural factors. Background Japanese cellphones were so advanced in the features that those users were already watching TV, navigating GPS, downloading music, making movies, paying bills, and checking emails years before America consumers were doing the same.
For teens to interact with their peers, they only need to have cell phone contacts and the peer group experiences can be shared in virtually every place and time zone as long as they can access network coverage. It is hard to count students who do not have cell phones. Teens carry them twenty-four seven, both in and out of school. The cell phone has become a tool for social empowerment among teens. The problem arises that cell phones interfere with a teenager’s ability to execute an effective and accurate face-to-face social and written communication in an educational environment.
Cheyenne Elizondo Professor Kershman English 101 January 30 2012 Cellular Phones in Popular Culture Cell phones have been around since the early eighties. Back in the day not very many people had one. However, now everyone has them whether it is a ten year old or an eighty year old. Everywhere we look, someone is holding a cell phone in their hand. With all the exciting features and appearances, the cell phone has become a big part of our daily lives in the average life of a person.
Who hasn’t overspent their phone bills before? The majority of teenagers likes to text, make phone calls and go on the internet on their phones and unless they are on an unlimited plan or on a prepaid mobile, they can easily overspend and can be charged on overages on minutes or text messages. Most teens are not mature enough to know the limits and at the end of the day, teenagers’ owning mobile phones are just giving extra unnecessary phone bills for their parents to pay