It seemed like a lot of hype for what in all reality was yet another smartphone for more money with added tricks and sparkle. The author of Meet the new iPhone. Same as the old iPhone was trying to convey that to his audience. Michael S. Rosenwald had a clear argument that is the iPhone 5 is not as ingenious as Apple wants America to believe. His purpose was to relay this information to the public so that they would not be so blind and naïve of Apple’s debauchery.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product. They were viewed as a couple of guys that new computers and what they wanted form them. (1) Apple was initially incorporated as Apple Computer, Inc. The company later changed the name to just Apple, Inc, in a move widely regarded as an indicator of the companies intentional shift to consumer electronics and not just computers. (2) The culture developed by the founders especially CEO Steve Jobs, could be defined as controlled dreamers, officially they thought of themselves as "Dreamers and Believers".
The iPhone paved the way for the other phones out there to have all this high tech things on the phone. For example, the windows phone, the HTC phone from sprint, the iPad, etc. Pretty soon thanks to the IPhone we wont rely on computers as much because the IPhone represents the future of all phone and devices. 1) How and why and when the iPhone is used: The IPhone was created in 2006 that was when the Walkman with your tapes was still around. But when the IPhone came the Walkman or tape player became obsolete because you can play all your music on the IPhone.
What is the product’s closest brand competitor? There are several competitors for this product market: Google Nexus 7, Kindle Fire, Samsung Galaxy, and the Apple I-pad. Explain why you chose this brand rather than the competitor’s brand. The reason I chose this brand is that I already have an iPhone and I was looking for a product that would do more than my phone. I felt that if I went with an iPad that I would just be getting a larger version of my phone.
Marketing Mix Product – the new product that we have chosen is to create is a new mobile phone, the phone is an extension to the current range of iPhones and is the new ‘iPhone 7s’. This iPhone includes all the great features of the old iPhones including siri and iTunes etc. However, due to the complaints of customers about how easily the phones screen smashes we have decided to introduce our new technology into the phone. The new technology is new screen glass which is much stronger, the screen is now 80% more smash resistant, and this is a huge benefit as it is going to save customers a lot of money that they would have pay out on repairs. Also we have introduced a warranty which guarantees a replacement phone if the screen does happen to shatter, however this is after paying a £30 insurance cost, and this insurance also covers the phone if it has a technical problem which is irreparable.
Any technology or electronic device that makes life simple is a win for me and most other people. There are several electronic devices that have changed our lives and affected me in my professional life. I am going to limit my electronics to just smartphones and tablets. If we think back on how electronics have change over the last ten years it is amazing. There was no such thing as an iPhone, although we act like we cannot live without our smartphones and tablets as few as ten years ago they didn’t exist.
Steve Jobs Pressed F13- He Did the Impossible Steve Jobs was one of the harshest employers there ever was. Despite all of the hardships he faced, Steve Jobs revolutionized multiple industries in his life. From computers to movies, Steve Jobs helped reinvent them all. Most electronic devices today would not have been the same without this genius behind this huge company, Apple. Like many people, Steve Jobs had a difficult childhood.
With companies like Dell and HP making similar products that are just as fast and just as smart the details are what makes a consumer decide on which to purchase. Apple needs to be totally compatible with most every other devise in order for people happy with their purchase. With all the competition so closely packed together and all producing the same thing one small detail could determine whether a product is a hit or a bust. Making the industry friendlier for normal people to understand and developing simple ways for consumers to learn to use products is also highly important. Most people would not want to stand in the Apple store for a class to learn to use their new toy.
With technology that runs the life’s of millions, and the constant need to obtain anything and everything without a price, Lao-Tzu would hang his head in shock at the life we have grown so quick to know. There are places in the government and in the life of today that Lao-Tzu would think inadequate for living; however, we must look at what in our life meets his guidelines as well. Modern American society is not perfect. The ways of the world have changed since 6th century BC and life has become much more complicated all the while striving to make things simpler. The way technology has driven the last half of a century has changed life astronomically.