INTRODUCTION Global corporate citizenship is progressively more important in today’s world as companies have a better understanding how it affects their business, brand and ultimately bottom line. A few years ago, a few different developments, mostly in China, have exposed the severe conditions that third-world workers have been withstanding. Apple’s demonstration of good global corporate citizenship over the years has shown an exemplary path for others to follow. Do you think that Apple has demonstrated global corporate citizenship, as defined in this chapter? Why or why not?
One of Apple’s most famous use of the propaganda technique “testimonial” is from the advertisements from the campaign “Think Different” (1997-2002) because Apple used well known influential thinkers. Apple uses these influential thinkers to show the people that the company itself resembles them. In the television commercial of “Think Different”, Steve Jobs does a short voiceover speech about how and why the featured people are influential, quoting, “...Because the people who are crazy enough to think they can change the world, are the ones who do.” However, the unusual thing about this advertisement is that they didn’t mention any of their products in this campaign. The reason for this is because Apple wanted to advertise the company itself rather than its products back then; they wanted to conciliate the people’s interest by advertising their brand image. The writer of the “Think Different” commercial, Rob Siltanen, quotes, “Apple had some brand zealots in various creative industries, and we thought maybe the best way to stop the bleeding was to do some testimonials with famous celebrities we had heard were Apple backers.”
Initially making them the highest ranked in technology of their times. Companies often question how they would go about globalizing and succeeding in an establishment that has potential growth within the company. Apple Inc. began globalizing by integrating their worldwide strategy, not only in their products, design,
2012 Forward Software Group 12 397 Vishal Thakkar 396 Vipul Atal 395 Vinoth Kumar 394 Vinod Lomror 393 Vineet Kumar 392 Vinay Kumar [FORWARD SOFTWARE] Settlement or not Forward Software – Case Analysis Background Forward Software, Inc. launched, a new spreadsheet tool Cinco, to compete with Focus A-B-C in the market last year. In a short period of time through their aggressive pricing and marketing strategies they have captured substantial market share. Forward is now worried about the possibility of being sued by Focus for their interactive menu like they sued Discount software. After Discount and Forward launched their respective products in the spreadsheet tool market, market share of focus are going down. Recently they sued Discount software, a new and a small player, for copyright infringement for using their interactive menu design as it cannot be used without their permission.
This also alludes to Apple products being utilized with or within other company procedures other than as a stand-alone product. Although this may mean that currently there is a slowdown in producing new products it is definitely a progressive step that many companies are taking, such as Goggle and Samsung. Cook’s approach to distribute the innovation efforts across the company and in multiple ways seems to be working. Under this leadership innovation will take enormous confidence and resources but the outcome will position Apple ahead of the pack – again. The success of this strategy will position Apple to overtake Samsung in many of their
Financial Reporting Project Part III Apple Inc. and Microsoft Corp. are two very interesting companies to compare when taking into account all the publicity they receive and the public perception of the two. A very shocking find was the large difference in acid-test ratios. The current assets to current liabilities ratio for Microsoft was more than double that of Apple. This gives the users of the financial statements a good bit of extra security when looking at the ability of the company to pay their short term debt. In a time when Apple is pounding the market with time tested software and product name, Microsoft, a company that is looking to find a new niche in a world of rapidly increasing technology, is looking to assure investors that while times are a bit uncertain for them in terms of product, managers have a firm grasp on fiscal responsibility and will never throw caution to the wind.
Given your responses to the questions above, what actions do you think Apple should take with each of these stakeholders? Please give concrete examples, with good explanation. (your response to this question should form the largest part of your paper) Customers Customers are key stakeholders who help establish the reputation and identification for Apple. Apple believes in a high quality buying experience and has defined the needs of the customer and provided superior solutions and high-quality products. Apple has fervently grown their market share over the recent few years in part due to innovative design.
Apple SWOT Analysis Chart Internal | External | Strengths (Positives): * Product Development * Design and utility * Marketing * Brand name * Robust financial performance | Opportunities (Positives) * Loyal Customer Base * Strong growth in smart phone market * Reputation of high quality products * Apple TV * Strong growth in tablets market * Untapped areas of technology world | Weaknesses (Negatives): * Patent Infringement Lawsuit * Dependency on global community * Very Proprietary and controlling * Death of Chief Executive Officer Steve Jobs could affect new technology invention and growth | Threats (Negatives): * The rise in popularity of Google Android * Intense competition may affect revenue and profitability * Dependency of specific suppliers may affect its operations * Highly priced products
Through this method of leadership, Jobs turned Apple into the most profitable business in the world, beating out Google in 2011. He felt like it was his job to tell his employers that their ideas weren’t good enough and to go back to the drawing board, instead of beating around the bush telling them that their work is good quality. This quality is really straightforward, Jobs was just concerned with working with the best and wanted to stay away from what he called the ‘bozo explosion’. Belichick wants to work with only
Think the Internet and one of the greatest inventions of all time: Google. In January of 1996, two gentlemen, Larry Page and Sergey Brin, revolutionized the way we, the human race, think and respond to everyday life problems by incorporating a search engine for basically anything into our lives. However, some people, Nicholas Carr for example, disagree with the hopes and dreams of Google. Carr, the author of Is Google Making Us Stupid, argues that the American based company is negatively influencing the thought process of the human population. He states that he is afraid that people will start to be controlled by an artificial intelligence, which would be created by Google.