People-Apple studies their consumers to find their wants, he surrounded his company with creative, innovated employees who could fulfill those customer wants, and he has built a successful brand that has customers returning to buy Apple products. 2. Apple store employees must have a passion for Apple products, they must be tech savvy and very knowledgeable of their products. Apple store employees are the front line connection to the consumer so they have to be able to listen and interpret customer likes and dislikes and be able to communicate those likes and dislikes to management. In turn, Apple executives must have a passion for Apple products, be tech savvy and knowledgeable of their products and they must have open communication with store employees and listen to their ideas.
Has Steve Jobs finally solved Apple’s long-standing problems with respect to the Macintosh business? (Please use Microsoft and other companies you see useful in attempting this question. 4. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
Apple Make-vs.-Buy Decision Page1 1.) Based on the information given but in your own words, explain what approaches to recruiting might be best suited for Apple’s talent acquisition. The organization Apple Inc is a very famous organization around the world and is engaged in the activities related to manufacturing of micro chips and other computer accessories for customers. The organization needs to make sure that it has best quality workforce in place which helps organization in a manner that it helps organization to make sure that it provides good quality products to organization. Organization is in the need of very good quality employees and there is a need to have proper strategies for recruiting the employees.
Apple is not only product oriented. They do take on a market orientation approach as well as they also spend time figuring out what the customer wants through market research. The marketing concept used by the Apple Company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities. In Apple Company, they have applied marketing concept into their business. As we set to know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do.
Trends and Issues in Instructional Design and Technology Ursula Mutz EDU 655 Instructor: Barbara Salice August 20, 2011 Trends and Issues in Instructional Design and Technology Chapter 10 – Evaluation in Instructional Design: Question: How could an entrepreneur use the CIPP model to develop a business plan? Describe each of the four components and translate the steps to its utility in the private sector of Evaluation Models. Stufflebeam’s CIPP Evaluation Models Context Evaluation | Input Evaluation | Process Evaluation | Product Evaluation | Assessment of the environment in which an innovation or program will be used , to determine the need and objectives for the innovation to identify the factors in the environment that will impact the success of its use. The analysis is frequently called a needs assessment, and it is used in making program planning decision. | Evaluation questions are raised about the resources that will be used to develop and conduct the innovation/program.
7. What recommendations would you make to Google’s top-management team to sustain its competitive advantage in the search industry? How should it best capitalize on its strategic initiatives in mobile phones, cloud computing, emerging markets, and other ventures? Teaching Outline and Analysis 1. Discuss competition in the search industry.
An analysis of HTC’s internal and external environment, will allow for some recommendations to help turn this situation around and help the company grow going forward. The Smartphone Industry The Smartphone industry has experienced phenomenal growth, since the launch of the first smartphone in October 2002. From Q4 2009 to Q4 2010, smartphone growth was 88.6% (Canalys estimates, 2011). In the most recent year (2011), smartphone growth was 61% and smartphone market penetration worldwide is estimated to be 16% (eMarketer, 2011). With such a high growth rate and small market penetration, the smartphone market is an attractive place to be.
( "Apple Iphone - How It Gained Popularity in the Mass Market." StudyMode.com. 08 2012. 08 2012{online} Available at: http://www.studymode.com/essays/Apple-Iphone-How-It-Gained-1075970.html) Loyal customer base may conduct the situation that though Iphone 5 is not a big leap forward, its selling scale still breaks record and are blooming Environmental:
Business Analysis The Donna Karan business analysis was conducted in the hope of deciding which part of the SWOTT analysis was most relevant to the decision of whether or not the company would prove beneficial to invest in. A Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis was performed, and further identified Donna Karen’s internal and external stakeholders, and how the company is fulfilling their wants and needs; whether or not Donna Karan was succeeding in those areas. Donna Karan’s business analysis part two will identified and explores the company’s financial health. The information gathered will include the DKNY’s income statement, balance sheet, and statement of cash flow, which in turn will help the investor and management to use the financial information to make decisions to move forward. After reviewing Donna Karan of New York‘s financial information, this analysis will compare it to two of its main competitors, ANN Incorporation, along with Giorgio Armani.
Marketing Mix: Apple Inc. How does a company promote and ensure profitability of a product or service? “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, 2013) A company uses marketing to achieve success by incorporating all aspects of marketing into their marketing plans. A company with an effective marketing plan will be successful, have well defined goals and objectives integrated into their marketing mix. The market mix consists of the marketing choices and direction the company or organization takes to promote its product. The market consists of the direction and choices that are made to promote this product or service.