Marketing Mix: Apple Inc.

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Marketing Mix: Apple Inc. How does a company promote and ensure profitability of a product or service? “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, 2013) A company uses marketing to achieve success by incorporating all aspects of marketing into their marketing plans. A company with an effective marketing plan will be successful, have well defined goals and objectives integrated into their marketing mix. The market mix consists of the marketing choices and direction the company or organization takes to promote its product. The market consists of the direction and choices that are made to promote this product or service. This, as one particular marketing mix, can consist of the four “Ps”. The Four Ps are product place, price and promotion. Each of these places an important part of providing value to the consumer. Apple Inc. is an American technology company that designs and sells consumer electronics, as well as a complimentary software line for its products. Through such products as the IPod (2001, 2004 re-launch), IPhone (2007) and Ipad (2010), Apple has revolutionized the consumer electronics industry and has dominated the mobile electronics industry. The paper will focus on attempting to identify how Apple Inc. uses the four Ps in its marketing mix to promote its range of computing, mobile, and mobile computing products. Product Many people would identify Apples products as innovative and ground breaking; however all of Apple’s “innovators” or the last 12 years have been reimagined versions of existing products. The Ipod was first released in 2001, yet was not the first mobile digital music player. The Iphone was released in 2007; Smart phones had been around

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