Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market.
How has Apple implemented the marketing concept? Apple implemented its marketing concept by seemingly offering products to consumers that are state of the art and revolutionizing its industries. Apple seems to know what consumers demand before the consumers actually know. The iPod and iPhone were created before people even knew what a digital music player or a smartphone were. Not only do they sell these items the company sells high end computers to its customers.
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
7-10 Conclusion pg 10-12 Appendix: Audit pg. 14-15 References pg. 16 Abstract In this case analysis I tried to reflect on how did Apple’s performance continued to be outstanding while the world and U.S. economy was flat to negative and how could Apple sustain this high level of performance and major innovation. The analysis includes Steve Jobs bibliography, Apple Inc history, and several attributes that relates them both to the markets the company was encountered in. Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave.
Apple also offers services such as iTunes, which helps you, organized your music, video and picture files. On iTunes you can also purchase music, movies and save it on your device or computers, they also have share files such as iCloud, which allows you to store and access your files from any devices you own. Apple continues to create bold visionary products that earn the envy of technophiles worldwide as Apple re-images itself as a “Digital Lifestyle” company. (CNN Money) Purpose The purposes of this analytical report of Apple Inc. are to inquire about possible staffing opportunity. Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
Essay Outline I. Intro A) The Voyage of Apple Inc. 1) How it started off 2) How it is currently 3) What’s Apple Inc. future plans B) Major Breakthrough by Apple Inc. 1) Pioneering IT technology 2) Relentless research and development II. Products by Apple Inc. A) Products Apple Inc. Started off with 1) Apple I personal kit 2) Apple II B) Products that got the world’s attention (current) . 1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III.