* Our Goal: * Siri is now still in beta version so our most concern is to develop its response to the user voice commands and make it becomes an official version. * Successful in designing a new shape for the next version of iPhone. 3. * IPhone 4S has come to the market at 14th October and it has a lot of new improvement compared with the previous model, iPhone 4. Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri.
Final Marketing Plan 10/27/14 Robin Reis MKT/421 Introduction Did you know that, "In Apple's list of ground-breaking products are most notably the iPod, the iPhone and the iPad (Statitsa, 2014).”Apple Inc. has taken over the market of computer technology and software for years now. The company recently mentioned that they will be introducing a new product to the market, the Apple Watch. The watch will sport some intriguing features that are guaranteed to capture the attention of customers, when it finally ships and will be available in early 2015. The starting price of the Apple Watch will be $349 when it hits the market in the United States (Taylor,2014). Before the release of this product the company needs to complete competitive analysis of the organization, determine the target market, and
Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. 1.2: Customer Interaction Channels Steve Jobs understood one major conundrums of technology, if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Consumers at all levels may need some hand holding from time to time. Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and the iPhone, the company started to go in a new but great direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets.
It was the first entirely new product for Apple in 5 years and the first product created after Steve Job death. The Apple Watch project began on 2011. It is Apple’s first smartwatch and it was an evolution of the iPod Nano that straps in the wrist. Even when the tendencies are the growth of the smartphone sizes, Apple believed that the market needed something smaller and personal than a phone. It was unveiled on September 2014 and I was released for sale on April 2015.
What is the content of the Apple annual report? What are Apple’s main achievements and failures in the year 2011? What is the current economic condition at Apple? And before the conclusion there will be a chapter about the vision of Apple in the upcoming year. 2.Dissemination of
CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
Each piece of fact through his use of logos developed the audience’s mindset from bliss to rational. To start his argument about the iPhone 5, first Rosenwald had to recall the measurement of previous upgrades. The iPhone 3G and the iPhone 4 were huge leaps in the technological timeline of Apple products. Rosenwald noted the “most notable addition a thin, gorgeous retina display” (Rosenwald). He then continued to say that the distinction between the next upgrade between the iPhone 4 and the iPhone 4S, “Not much” (Rosenwald).
Evaluating the effectiveness of the use of marketing techniques in Apple Apple from its period of incorporation had been focused on gaining a market share in the computer and I.T industry and although they had a reflection of research into other I.T based products; their main focus was on a limited product spectrum which included the Apple II, Lisa and Later the Macintosh computers. They based this market penetration strategy on their style and brand appeal, and sought to grow their market share the more. This clearly fitted into the ANSOFF matrix model function of market penetration and market consolidation strategy. This approach however begun to decline in the 1990’s as their strategic competitors Microsoft and IBM outgrew Apple’s market share with much cheaper and more innovative computers which in addition capitalised on the inability of Apple’s computers to integrate with other industry standard software and computers. Apples market spans across the globe and is segmented on a regional and product basis including consumer, business, education, enterprise and government organisations that make the use of the power and productivity of Apple’s product.
2. What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Have its strategies in its core businesses yielded success? Explain. 3.
The iPhone paved the way for the other phones out there to have all this high tech things on the phone. For example, the windows phone, the HTC phone from sprint, the iPad, etc. Pretty soon thanks to the IPhone we wont rely on computers as much because the IPhone represents the future of all phone and devices. 1) How and why and when the iPhone is used: The IPhone was created in 2006 that was when the Walkman with your tapes was still around. But when the IPhone came the Walkman or tape player became obsolete because you can play all your music on the IPhone.