Cxm-527 Project Week 4

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Elisa Richardson Principles of Customer Experience Management Coarse Project Week 4 1.0: Company Status Quo I will briefly explain the content of Apple, a software and hardware consumer electronic. Apple is a similar company I’ve worked for in the past. I truly liked the job and would defiantly for the company again. I was only employed as a contractor seasonal worker. 1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs owned 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. 1.2: Customer Interaction Channels Steve Jobs understood one major conundrums of technology, if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Consumers at all levels may need some hand holding from time to time. Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and the iPhone, the company started to go in a new but great direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. 1.3: Existing Customer Strategies Apple utilizes a real-time social media tool within the
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