Apple vs. Samsung Analytical Paper

3464 Words14 Pages
We have chosen Apple and Samsung as the subjects of our team project. We have chosen these two companies because they are the two most formidable competitors in the tech industry today; in the smartphone market alone they share the majority of all the sales globally. It is a true story of David and Goliath, as big as apple may be; it is dwarfed in comparison to the magnitude of Samsung. Apple Inc. was created by Steve Jobs and Steve Wozniak back in April of 1976; at the time both were college drop outs and were in their early 20’s. Apple Inc. started working to produce and market personal computers for everyday use. Their early success with their introduction of the Apple I and Apple II went public in December of 1980, followed by a second offering in May of 1981, both selling out quickly with a combined 7.2 million shares. They went through some difficult times in the years that followed, causing Jobs to leave the company, but culminating in Jobs returning in 1997. From that point on it has turned itself around and is now the gleaming success that we all know it to be. Apple’s list of increasingly growing products consists of the IPhone, IPad, Mac, and IPod. IPod, which was released in 2001, was Apple’s first venture away from the computer and into consumer electronics. According to Apple’s 2013 annual report, as of September 28, 2013, the Company roughly has 80,300 full-time equivalent employees and an additional 4,100 full-time equivalent temporary employees and contractors. Approximately 42,800 of the total full-time equivalent employees worked in the Company’s Retail segment. Apple Inc. has expanded globally into Europe, Greater China, Japan, and Asia; but the primary market is in America. Furthermore, regarding Apple’s market size (they have a market capitalization of $475 billion, presently the largest U.S. Company) and their earnings in the fourth quarter

More about Apple vs. Samsung Analytical Paper

Open Document