Amazon Essay

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Amazon Evolution Amazon, the largest online retailer, has annual sales in excess of $10 billion but investors have not seen the consistent profit growth they expected (Rainer & Turban, 2008). Jeff Bezos started in 1995 by selling books because he believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting (Small Business Notes, 2009). According to Small Business Notes (n.d.), “Since 1995, has significantly expanded its product offering, international sites, and worldwide network of fulfillment and customer service centers.” Amazon continues to grow and evolve as an excellent e-commerce platform by giving customers more of what they want such as low prices, vast selection, and convenience (Small Business Notes, 2009). However, many analysts wonder if Amazon will ever fulfill its original promise to revolutionize retailing (Rainer & Turban, 2008). According to Rainer & Turban (2008), “By 2007, Amazon had spent 12 years and some $2 billion building the infrastructure of its online store, which is among the biggest and most reliable in the world.” However, Amazon does not use but a small amount of its processing capacity at any one-time so the company decided to provide a series of computing, storage, and other services that make its infrastructure available to companies and individuals to help them run the technical and logistical parts of their businesses (Rainer & Turban, 2008). The three services are Simple Storage Service (S3), the Elastic Compute Cloud (EC2), and the Mechanical Turk. However, competition is steadily increasing with other Web sites such as Google and Microsoft for it to become the preferred first stop on the Web (Rainer & Turban, 2008). MySpace and YouTube, websites owned by Google, have become prime places for many people to gather online

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