Marketing Analysis The goal of this market analysis is to determine how to get CanGo online game up and running before the holiday season. This analysis will present CanGo strength and opportunities. The Success Corp. will turn all of CanGo opportunities and turn them into an advantage. CanGo is a company that started up in just a couple of years and our goal is to get it started in the right direction. CanGo largest opportunities at this point in time is getting a stable online game up and running.
I. Situational Analysis With the entry of the Snuggie to the sleeved blanket market in 2008, Slanket found itself facing direct competition, backed by a $10 million marketing budget. Snuggie launched an aggressive direct-response advertising campaign. Slanket had virtually no marketing plan or strategy to compete. The company watched the rise of the Snuggie and did little to combat it, or even to take advantage of its popularity. How can Slanket re-capture some of the market that the Snuggie has taken away?
Instead of trying to compete in a crowded marketplace with products that already exist, a blue ocean strategy looks to create an entirely new market segment. The blue ocean strategy is very important now due to the growth of technology. The following essay will analyze how the blue ocean strategy can be implemented into the modern business environment. The Blue Ocean Strategy and its importance When marketing companies must consider the four Ps when developing a new product. The four Ps include product, placement, price, and promotion.
They have software and warehouses throughout United States and also other parts of the world. Mission Statement They do not have a Mission Statement; however they do have a vision statement. “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Amazon (2009). Amazon.com Organizational Strengths and Weaknesses Amazon.com has become a very Profitable Organization throughout the year since they were first founded. This e-retailer has survived financial crisis in the early stages of a business.
With a new restructure in mind, EMI management planned to make a joint announcement with Apple Inc.- being the first major music company to offer its digital catalog free from digital-rights management and a higher sound quality. This new service would sell at a 30% premium. Consequently, past decrease in revenue had strained the company financially, leading them to cut their current dividend payment from 8p-per share to a 2p-per share dividend. Theory: The main issue to address in when deciding if a company should declare a dividend is it’s financially feasible for the company to do so. However, there’re many other factors to include such as: *
The Home Depot Company wants to expand their business in a global arrange. Actually, this situation is not able to happening every year; therefore, I considered it as a extraordinary item. 2. As we know from the fiscal 2007, the value of treasury stock was negative $16,383 million, but when it comes in the fiscal the value of treasury stock was negative $314 million, which means The Home Depot Company may sell their treasury stock for some money, the factor is that the sales of Home Depot Company decreased $13,488 million, therefore, they need money to run the company, so they sell some of the treasury stock for some money. This is the second extraordinary item.
The monthly promotional budget was planned to be $4,000. The “Remarketing” strategy from Google Ads and Acoustic Guitar Magazine are not suitable for MMG’s target market, but the “Search Ads” package, Facebook and Guitar World Magazine would more effective on promoting the new guitar model to MMG’s target; therefore, the company could adjust their budgets correctly. The new guitar model will launched soon. If the company makes decisions correctly, the new model will help MMG for reaching the monthly
PART A: Product I have chosen to do my assignment of Product Life Cycle on the Xbox 360 games console made by Microsoft; this is a widely known technological product in the UK and the rest of the world. The Xbox 360 has had an interesting product life cycle as the producers have done lot to start and sustain its life, including price reductions, promotions and bundle deals. These offers have also helped Microsoft stay ahead of its main competition, Sony with its Play station 3, as well as extended its life cycle. “A product’s life cycle is the period of time over which an item is developed, brought to market and eventually removed from the market. First, the idea for a product undergoes research and development.
9/15/2013 • • • Roger re: Blue Nile case study Dr. James Bronson 800 W. Main Street Whitewater, WI 53190 Dr. Bronson, Following are my theories and conclusions to the case study of the Blue Nile Corporation. What is Blue Nile’s business model? Blue Nile’s business model is built on creating profit in three key areas: • Online presence – by operating only with an online presence, Blue Nile saves a significant amount of money over traditional brick and mortar stores. Most of the company’s earliest competitors were all conventional brick and mortar, and by eliminating the costs associated with real estate, the company was able to profit from that strategy. • Creative partnerships – by signing exclusive contracts with their suppliers that allows the suppliers to carry most of the financial burden associated with Blue Nile’s customer transactions, the company is able to contribute to their profitability.
They also invest in their employee’s training so that they can perform at peak levels. Evidence is proven in the fact that they were ranked number one on the Training Top 125 in 2012. 2. The type of culture that is desired by CEO Lowell McAdam in order to meet his goals is an adhocracy culture, which attempts to create innovative products by being adaptable, creative, and quick to respond to changes in the marketplace. McAdam has introduced a 1.5-day mandatory executive education program designed to help senior leaders understand how to drive long-term value creation.