Driving Forces that Shape the Organizational Environment of Google Bus 322 Organizational Behavior Abstract What are the driving forces that make Google so successful? According to CNN Money (2014). Google is the top company to work with a job growth of 20.1% and employ 42,162 employees. They profit billions of dollars each year while maintaining a diversified workforce. They have thousands of employees from all parts of the world and expect all of them to have the highest integrity.
Second only to Wal-Mart, Target has become the most profitable store in the Dayton Hudson Corporation that as of August 2000, Dayton Hudson was renamed Target Corporation. There are many internal and external factors that affect how Target implements the four functions of management. This paper is going to show and detail planning, organizing, leading and controlling and how such things as globalization, technology, innovation, diversity and ethics factors into Target Corporations business. When it comes to the globalization of Target Department stores, physically they have not gone global per say. Their stores are only located in the United States.
In fact there are 500,000 book titles available for electronic readers and according to the AAP e-book sales increased by 176% in 2009 and Audio book sales totaled $192 million (AAP, 2009) making the addition of e-books and Audio books to their portfolio a logical strategic move. From a strategic standpoint, moderate game players are the “great untapped market segment of online game players” (Patrovsky, The Market for Online Games, 2003). CanGo has the opportunity to build a niche that heavily markets to the needs and desires of moderate game players. This section of the market tends “to spend substantial amounts of time and money on games” (Patrovsky, The Market for Online Games,
MBA611 Week 2 | Core Competencies | | | | | Background Kmart was once the one of the largest chain of department stores in United States . The company was established in 1899 by Sebastian S Kresge under the original name SS Kresge Company. However, the first Kmart store was not opened until 1962 in Michigan. The name was officially transformed into Kmart Corporation in 1977. The company receives tremendous attention due to its Blue-light Specials arrangements , where they provide incidental discounts in specific departments of the store The image grew through the 70 's and 80 's (`Corporate History , 2006 When the company enters the 90 's , its course of luck began to change The company no longer experience considerable growth in image and profits , but instead , experienced a chain of problems that finally lead to its bankruptcy in 2002 (Evans , 2002 .
In 2008 the company reached 1 billion in annual sales which made the company really stand out. In 2009, Zappos was listed at #23 on the Forbes list of top 100 best places to work (www.forbes.com). In July on 2009, Zappos was purchased by Amazon.com. The CEO of Zappos had to sell the company because they were concerned that they won’t be able to maintain the same level of customer services that had grown over the year and especially where it was based. The main goal of Zappos is for the customer to have ultimate customer experience each and every time they are in contact with their customer service department whether the service is through phone or email.
Case Study: “Mighty Amazon” 1. What is Amazon’s business? Amazon started off as a first online bookseller building up a network of suppliers, which now grew into a biggest online retailer (selling almost everything from food to furniture) also having the most high tech warehouses in the industry. 2. What challenges did Amazon face when it first entered the marketplace?
Case Study #5 J.C Penney’s Group #2-Lee Cunningham, Sara Gardone, Jared Gilmore BACKGROUND J.C. Penny was at one time considered as one of the best department stores in America. It was once among a group of the largest in the country with over 2,000 stores and a very successful 110 year old reputation. James Cash Penny founded J.C. Penny in 1902 with the simple philosophy of treating others the way he wanted to be treated. The company had many years of tremendous growth and success selling everything from clothing to hardware but eventually started to fall on hard times as many new price-oriented mass merchandisers came into the market such as Wal-Mart and Target. This downward spiral continued during the recession of 2008 thru 2011 with many stores old, disorganized and dated which left a feeling of a dated brand.
Over its 60 years of business, Lowe’s has expanded all across the country and now operates stores not only in the United States, but also in Mexico and Canada. Although times have changed since Lowe’s first opened its doors in 1946, Lowe’s values have not— the company remains committed to offering high-quality home improvement products at everyday low prices, while delivering superior customer service [ (Lowe's Company Information, 2012) ]. Lowe’s operates more than 1, 745 stores in the United States, Canada, and Mexico. They employ more than 248,000 people and serve about 15 million customers weekly. The stores stock 15 product categories ranging from appliances and tools, to paint, lumber and nursery products.
One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
Industry: Grocery # of Employees: 38,000 Revenue: $5.15 billion in annual sales Country: USA Case Study: Wegmans Leadership Development: The recipe for success October 2010 THE SITUATION Wegmans, a chain of grocery stores located primarily in the North eastern part of the United States, is at the top of their game. They have been one of Fortune Magazine’s 100 Best Companies to Work For since the list’s inception in 1998, including being # 1 in 2005. Wegmans continues to expand their reach into other regions, most recently into the greater Boston area, despite the weak economy. And anyone who has lived near a Wegmans store knows the devotion the brand quickly evokes in their customers. None of this happened by accident.