Integrating Culture and Diversity in Decision Making: the Ceo and Organizational Culture Profile

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Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile Dr. Stephanie Hoon Lyncheski May 5th, 2014 Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile Zappos is an online shoe and clothing shop which is currently based in Las Vegas, Nevada. Zappos started as online shoe company and was founded by Nick Swinmurn in 1999, as a result of his inability to find a pair of Air walk shoes. From the time it was founded, Zappos has become the largest online shoe store in the world. In 2007, the company branched out and started selling apparel as well. In 2008 the company reached 1 billion in annual sales which made the company really stand out. In 2009, Zappos was listed at #23 on the Forbes list of top 100 best places to work (www.forbes.com). In July on 2009, Zappos was purchased by Amazon.com. The CEO of Zappos had to sell the company because they were concerned that they won’t be able to maintain the same level of customer services that had grown over the year and especially where it was based. The main goal of Zappos is for the customer to have ultimate customer experience each and every time they are in contact with their customer service department whether the service is through phone or email. Zappos culture is that they feel that they have to take care of their employees because if they take care of the employees, employees will take care of the business and their customers. This type of culture is ideal in a company because it is driven and focused on providing exemplary customer service. If your employees are happy with the company, they will take care of your customer and will bring the same customers back. One of the good things about Zappos is that they offer their free lunches and access to free vending machines, and free health insurance. Every few companies who offer

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