Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. What basic design elements and graphic techniques were used in the creation of this visual identity?
Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave. The influences of Apple Inc in the world and society around it are also topics that had my attention and my wiliness to analyze. Apples ability to grow and gain people’s attention must be in effort and should be understood by many different perspectives. Introduction Steve Jobs was born in 1955, in San Francisco. He was adopted by Paul and Clara Jobs in the same year he was born.
He then became CEO of Pixar entertainment with movies like Toy Story and others. Then Apple Purchased NeXT and Found himself back with Apple. But still remains the innovator to the access of affordable computers to the Average household. Steven Jobs was born February 24, 1955, in San Francisco, California, and was adopted by Paul And Clara Jobs. He grew up with one sister, Patty.
small size, with keyboard at that time. After it, they introduced Apple II followed by Apple Macintosh in 1984 with brilliant graphics and control with a mouse. In 1983, they also launched Apple Lisa but it was failed. In 1985 after resignation from Apple, he founded NeXT a computer platform development company specializing in state of the art, higher end computers for higher-education and business markets. In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad.
This case is based on an interview of Steve Jobs by Walter Isaacson, the author of Jobs's biography. His saga is the entrepreneurial creation myth writ large. Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world's most valuable company. Along the way he helped to transform Page 370seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing…. When Jobs returned to Apple in 1997, it was producing an array of computers and peripherals, including a dozen different versions of the Macintosh.
Brief history: Apple computers Inc. was founded on 1976 by Steve jobs and Steve Wozniack. While Jobs was the genius behind the idea, Wosniack was the technical wizard behind the product. After building the first circuit board and selling 200 units, they were ready to strike the world with the first commercial product the Apple ][, under the pillars that will become part of the Apple brand; easy to use and a quality product. This is the begging of the PC era, which shaped the world to what we know it today. Apple inc. (formally Apple Computers Inc.) is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources.
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. [6] The word "Computer" was removed from its name on January 9, 2007, reflecting its moved focus to consumer electronics after the introduction of the iPhone. (Simon, 2007) Apple is the world's second-largest information technology corporation by income after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most well-regarded company in the United States in 2008, and in the world from 2008 to 2012. Though, the company has acknowledged condemnation for its contractors' labor practices, and for Apple's own environmental and business practices.
Staffing Opportunities at Apple Inc. Edward Huron English 227 Professor McKenna August 5, 2012 Company Background Apple was founded in April 1976 by Steve Wozniak and Steve Jobs, both college dropouts. (Mortiz) In the past 36 year history of Apple Inc. they went from selling computers from their garages to a multinational corporation that designs and sells consumer electronics. Apple Inc. offers a variety of product and services. Recently some of the most popular products from Apple are the iOS, iPad and iPhone. Apple also offers services such as iTunes, which helps you, organized your music, video and picture files.
[pic] An Attempt to understand the Case Study on Creativity at Apple Abstract Apple is known for their innovative products such as the Macintosh computer, ipod, ipads and the first legal, digital music store for downloading songs- iTunes. Apple Inc. is a multinational corporation which was previously known as the Apple Computer Inc. for its first 30 years of operations. But Throughout the past two decades, Apple is gradually losing market share in the Personal Computer market. Their market position has dropped from 1st to 9th position within 2 decades in largest Personal Computer (PC) firms. Their level of profitability has also significantly decreased from 20% to merely 0.4%.