Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. 1.2: Customer Interaction Channels Steve Jobs understood one major conundrums of technology, if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Consumers at all levels may need some hand holding from time to time. Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and the iPhone, the company started to go in a new but great direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets.
Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product. They were viewed as a couple of guys that new computers and what they wanted form them. (1) Apple was initially incorporated as Apple Computer, Inc. The company later changed the name to just Apple, Inc, in a move widely regarded as an indicator of the companies intentional shift to consumer electronics and not just computers. (2) The culture developed by the founders especially CEO Steve Jobs, could be defined as controlled dreamers, officially they thought of themselves as "Dreamers and Believers".
They both were diverse in their management style; Fisher trying to instill a new culture into the newly created division of Sales and Marketing whereas Greenhill leading the investment banking division in his old and conservative style, (b) The company was expanding rapidly and was split into ten divisions with each division focusing only on the divisional goals and profit rather than unified goals and profit motives for the entire organization, (c) Rapid growth and globalization of the company with lack of adequate managerial personnel placed unavoidable stress on the existing managers., (d) changes in working culture especially in the top level management was very tough. To change the company motto of “each on his own” to the newly adopted motto of “one-firm firm” by believing in a common good was not an easy task to achieve, (e) There were long delay in making decisions due to the in fight between Fisher and Greenhill, and (f) Instill a new attitude of interacting with different divisions within the company and even giving up profit of one division for the betterment of entity as a whole. 2. Assess John Mack’s vision for Morgan Stanley. What are the key elements?
Next instead of promoting from within, they searched for new blood and hired former Barney’s CEO Allen Questrom. Penney went on to sell one it’s direct marketing unit to raise capital to reduce debt. They restructured the company to focus on its struggling department stores, cutting employees and closing down many stores. By September 29, 2003, the culmination of CalPERS active investment in Penney, JC Penney seemed to right the ship and was able to streamline operations to be more efficient and profitable. Chronology of Events 2/22/00: CalPERS identifies 10 underperforming companies that will serve as their primary focus for corporate governance activism for the 2000 proxy season.
He has a lot of help and many years to come up with this technology. Pushing his ideas to the extreme, he made employees work long hours and on a “need to know basis”. If Jobs never pushed though, the world could be a very different place than what it is now. Fred Vogelstein goes into how risky it was for Apple to “show off” the Iphone for the first time. “Not only was he introducing a new kind of phone-something Apple has never made before- he was doing so with a prototype that barely worked.” (2).
Steve Jobs Pressed F13- He Did the Impossible Steve Jobs was one of the harshest employers there ever was. Despite all of the hardships he faced, Steve Jobs revolutionized multiple industries in his life. From computers to movies, Steve Jobs helped reinvent them all. Most electronic devices today would not have been the same without this genius behind this huge company, Apple. Like many people, Steve Jobs had a difficult childhood.
Running head: JOBS CHANGED THE WORLD How Steve Jobs Non-Managerial Style Changed the World This research was supported in part by the publishing’s of McGraw-Hill/Irwin, Management; A Practical Introduction / Angelo Kinicki, Arizona State University, Vanguard Press, The Steve Jobs Way: iLeadership for a new generation / Jay Elliot with William L. Simon Abstract This report explores the non-traditional managerial skills of Steve Jobs and the success of Apple Inc. from research conducted on line (Internet) and offline (Non-Internet) and how technology has changed due to free thinking individuals who broke traditional rules of conduct in the corporate world. This paper examines Steve Jobs professional life using two main off line sources and at least seven online sources in relation to non-traditional management theories. All research done in this report should be read in order to fully understand how Steve Jobs was a successful businessman and entrepreneur in technology. Table of Contents Running Head: JOBS CHANGED THE WORLD…………………………………….….Pg 1 Abstract………………………………………………………………………………………Pg 2 Review…………………………………………………………………………………….….Pg 3 Discussion……………………………………………………………………………….…..Pg 5 Conclusion……………………………………………………………………………….…Pg 18 References……………………………………………………………………..…………..Pg 19 How Steve Jobs Non-Managerial Style Changed the World Review In every successful business, there are many elements that differentiate an organization from making money and in some cases, changing the world. A good example of a game changing company that has help mold the modern world would be Apple.
small size, with keyboard at that time. After it, they introduced Apple II followed by Apple Macintosh in 1984 with brilliant graphics and control with a mouse. In 1983, they also launched Apple Lisa but it was failed. In 1985 after resignation from Apple, he founded NeXT a computer platform development company specializing in state of the art, higher end computers for higher-education and business markets. In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad.
So despite knowing the culture of successful companies, it is virtually impossible to copy, making culture a strategic asset (Flamholtz and Randle, 2011). Take Apple for example, it has overtaken Microsoft as the most valuable technology company. Usurp Microsoft position which they held for almost two decades. The concept of culture helps to explain all phenomena to normalise them. That is, if we understand the dynamics of culture, we will be less likely to be irritated and frustrated by the irrational behaviours of people in the organization.
And the main characteristics of pure monopoly are: being a single seller, not have a close product substitute, setting the price, block entry for competitors, and non-price competition [ (McConnell, 2012) ]. So when Microsoft created personal computer operating systems, such as DOS and Windows, and then identified the type of computer it will run on, Microsoft essentially built a monopolistic empire. Because their growth happened so rapidly it gave them a huge advantage in the new technology era market. And since they were the first company to make this technology it was difficult for others to compete and catch up due to technological and economic barriers [ (Antitrust and the internet:, 2007) ]. The creation of these barriers and since their computer and operating system became the most