Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
Current Industry a. Mergers i. AT&T/Cingular attempts to maximize profit ii. Sprint/Nextel attempt to save struggling business iii. Verizon/Vodafone in an attempt to further maximize growth b. New Technology i. Apple and it’s iPhone revolutionizing industry ii.
Essay Outline I. Intro A) The Voyage of Apple Inc. 1) How it started off 2) How it is currently 3) What’s Apple Inc. future plans B) Major Breakthrough by Apple Inc. 1) Pioneering IT technology 2) Relentless research and development II. Products by Apple Inc. A) Products Apple Inc. Started off with 1) Apple I personal kit 2) Apple II B) Products that got the world’s attention (current) . 1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
7-10 Conclusion pg 10-12 Appendix: Audit pg. 14-15 References pg. 16 Abstract In this case analysis I tried to reflect on how did Apple’s performance continued to be outstanding while the world and U.S. economy was flat to negative and how could Apple sustain this high level of performance and major innovation. The analysis includes Steve Jobs bibliography, Apple Inc history, and several attributes that relates them both to the markets the company was encountered in. Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad. Honesty, Hard work, continuous dedication towards your work, Innovation like said by Steve Jobs, Teamwork abilities, A positive approach towards business strategies, good moral values and sincerity are key to success for any success in this universe. If we are sincere with ourselves, success is nothing to achieve in just a time. A good saying is that 'Always be able, success will follow you automatically'. Another lesson is to learn a good lesson from our mistakes and never repeat those mistakes again.
Staffing Opportunities at Apple Inc. Edward Huron English 227 Professor McKenna August 5, 2012 Company Background Apple was founded in April 1976 by Steve Wozniak and Steve Jobs, both college dropouts. (Mortiz) In the past 36 year history of Apple Inc. they went from selling computers from their garages to a multinational corporation that designs and sells consumer electronics. Apple Inc. offers a variety of product and services. Recently some of the most popular products from Apple are the iOS, iPad and iPhone. Apple also offers services such as iTunes, which helps you, organized your music, video and picture files.