Apple Annual Report

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Assessment Tool 3 (AT3): Project By Bartholomeus Jacobus Cornelis Van Der Meij APPLE ANNUAL REPORT Table of Contents 1. Introduction 2. Dissemination of report 3. The importance of containing budgetary information in Annual report 4. The content of the Apple Annual report 5. Significant failures & achievements of the Apple company 6. Current economic /fiscal condition at Apple 7. Recommendation for better performance in the future 8. Conclusion 9. References 1.Introduction This report is about the Apple Inc. Company and covers the budgetary and financial plans and achievements of the company. The Apple Inc. Company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software. The company’s products and services include Iphone, Ipad, Mac, Ipod, Apple TV, professional software such as iOS and Mac OS X, it also delivers and sells digital content and applications through the Itunes Store, APP store, IBooks store and Mac App store. The markets for the Company’s products and services are highly competitive and the Company is confronted by aggressive competition in all areas of its business. The most important and strongest competitor is the Microsoft Company. Other competitors are companies who sell mobile devices such as Samsung, Ericsson and Nokia. Introduction of the table of contents; Firstly, there will be an explanation on how Apple spread their Annual report, after that the importance of containing budgetary information in the Annual reports. What is the content of the Apple annual report? What are Apple’s main achievements and failures in the year 2011? What is the current economic condition at Apple? And before the conclusion there will be a chapter about the vision of Apple in the upcoming year. 2.Dissemination of

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