Innovation, brand, corporate culture, marketing and leaders are the key factors that influence the Smartphone industry. Innovation is an act of discovering new ways of creating value. It serves as the lifeblood of many organisations whose growth and survival depend on developing new technology, products and services. Brand is a name, term, sign, symbol or design or a combination of these elements, intended to identify and differentiate the company’s products from those of the competitors in the minds of the subjects concerned (Ormeno, 2007). Corporate culture represents the professional values a company adapts that dictate how it interacts with employees, vendors, partners and clients (Anderson, 2013).
Growth Strategy of Nokia Established in the earlier claims, Nokia is a well-known brand, possibly one of the most recognisable names in the mobile phone industry. However, the presence of competitors tends to pose a consistent threat to their overall market share. Thus, Nokia is not exempt in finding a way to leverage their assets and existing people to sustain a consistent trend of growth and development. The following highlights the proposed growth strategy of Nokia in China. Integration of Human, Technology and Process Nokia realises that its three main assets lies with its people, its technology, and the processes that they possess.
The main objective of this report is to investigate the theories and analysis regarding BlackBerry industry particularly for BlackBerry Bold 9700, moreover, evaluate the company’s product competitive advantage of the BlackBerry Bold 9700 (Smartphone) and the marketing plan will explore and analysis the area such as type and characteristics of the product being offered, product branding strategy, product line and as well target market strategies along with the provision of suggestion for the future strategic improvement. In this report we will discuss about the Blackberry Smartphone how useful is for the consumer and what is the positioning in the market and who the target market are. Since most of the field sales and technical support people along with corporate people in departments such as marketing and IT, carry a Blackberry device. Furthermore describe about the targeted marketing for Blackberry bold and what the role of competitors in the market is because many more companies are still coming up with their latest innovations. Lastly it will be discussed and suggest the new plans, ideas and suggestions for the company prospective.
What threats to its continued success are present? 7. What recommendations would you make to Google’s top-management team to sustain its competitive advantage in the search industry? How should it best capitalize on its strategic initiatives in smartphones and other ventures?
This report brings together the different views of strategy and theory use for Bayer to success in the business that has been use in collaborating with social media and other marketing tools. Industry analysis has been analyzed by using PESTEL analysis and Porter’s 5 forces, as well as the SWOT analysis. Moreover, to become success in this industry, Bayer have to be aware of the brand loyalty and brand awareness by adapting using brand equity theory. Therefore, by using social media, which apply with the theory can help Bayer to achieve their goal in environmental sustainability. 2.
This report will state which market the brand is playing in and what different ranges they offer. UNIQLO’s ideal customer and demographic will be explored and any issues or trends that affect this group of people. This report will also investigate the brands competitors and their strengths and weakness, along with a detailed analysis of UNIQLO’s strengths, weaknesses, opportunities and threats. It will also suggest that a new range is necessary to be created to improve the sustainability of the brand and introduce the high-tech of the new fabric----HEATTECH. Most of the information on UNIQLO can be obtained from their press center website and buy-online websites, which include press areas with recent press releases and information on the company.
a. What are the value creation, capture, slippage and destruction challenges facing Apple? A great deal of Apple’s success is directly related to its ability to continuously innovate, and challenge existing uses for technology. Apple has been able to create value through a steady pipeline of innovative products. For example, the Apple iPhone has successfully transformed the mobile handset industry, thus creating a great deal of exchange value for Apple, and use value for its consumers.
Our wide-reaching digital campaign for the Samsung Smart TV is no exception, and the following is an in-depth look at the methods used to create a campaign that we believe will have far-reaching results. Before starting on our campaign, we decided to do an analysis of the industry and how Samsung’s product fits in with the rest. After secondary research into the TV and Smart TV industry, Samsung as a company, and Samsung’s Smart TV itself, we compared Samsung to its biggest competitors and initiated an online survey as well as some in-person interviews to see what customers currently think about Samsung’s Smart TV. With this information, we developed a SWOT analysis for the product to determine its current positioning in the consumer marketplace. Based on our research, we refined and embellished upon the target audience suggested and created an overall strategy highlighting the single most important thing that we want consumers to remember, namely that with Samsung’s Smart TV, consumers can “Invest in an interactive experience that everyone can enjoy.” Due to Samsung’s already outstanding website with well-displayed interactive content, we decided to attempt to drive consumers from applications they
An analysis of resources, strategic capability, the environment and assessing stakeholders will be undertaken, as well as choosing a strategy by identifying, selecting options. With these recommendations we believe that HTC is a buy. Historical Strategy of HTC The company’s initial focus on laptops quickly diversified into handheld devices. HTC employed a competitive strategy in order to differentiate itself through offering mobile phone operators customized phones. HTC was seeing rapid growth in the performance of the company and expanded the business through further contracts from other geographic locations.
What threats to its continued success are present? 7. What recommendations would you make to Google’s top-management team to sustain its competitive advantage in the search industry? How should it best capitalize on its strategic initiatives in smartphones and other ventures? 13