Nevertheless, with ninety five per cent of the global market share for tablets in the third quarter of 2010, (1) Apple has achieved a dominant position in the tablet industry. Its first generation tablet, named iPad, was launched in April 2010 and three million of devices were sold after only eighty days. (2) To strengthen its position in the tablet industry, Apple released its iPad 2 in March 2011 and it immediately became the most desired after piece of tech-lovers. Many other tablet producers are making an effort to catch up with Apple. Nonetheless, the potential tablet that is believed to be competitive enough with the iPad 2 is the Blackberry Playbook by RIM.
After the release of the Samsung Galaxy S4 out sold millions at three of the four major U.S. carriers in May. Many sales are advertised by the quality and performance. There companies are climbing their way up the ladder to be no.1 in the cell phone industry. With Samsung Galaxy S4 coming out everyone was buzzing with the news of the newest tech out there from Samsung. IPhone 5 had a big hit when it came out in 2012.
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How does this affect the mobile handset market? Analysis: The acquisition of Motorola Mobility is good for Google because it turn Google into a cellphone manufacture. Google will now be in direct competition with Apple. In the mobile phone industry, there is a competition for patents. Apple and Microsoft have been purchasing thousands of patents at billions of dollars.
Samsung develop products that contribute to a better world. Statement of Facts Electronic products for Samsung include refrigerators, televisions, vacuum cleaners, and more. Its smartphones and tablets are more popular items. Samsung is the maker of the Galaxy smartphones, while it biggest competitor Apple is the front-running electronics firm of the iPhone and iPad. On March 13, 2013 Samsung released its fourth-generation Galaxy S smartphone hoping to strengthen its software capabilities to better compete with Apple.
Apple became the fourth –largest PC vendor in the US market with an 8% share by the end of 2009. Its market capitalization went to $220 billion in spring of 2010. Through multi-million dollar marketing campaigns such as the successful “Think Different” ads and catch slogan, Apple promoted itself as a hip alternative to other computer brands. It also highlighted its computers as the world “greenest lineup of notebooks”. The goal of Apple is to differentiate its products amid intense competition in the PC and mobile device industry.
As of May 2011, Apple is one of the largest companies in the world as well as the most valued technology company in the world, having beaten Microsoft, operating in the Americas, Europe and Japan. While the company is at its peak of success, it is not invincible. Executives should still be concerned with remaining innovative, maintaining competitive advantage, becoming vulnerable to competition as well as social responsibility. An examination of Apple’s strengths, weaknesses, opportunities and threats will provide a synopsis of its internal and external factors to determine areas of concerns and/or other key issues. Strengths Brand Image The Apple brand has established an irrefutable reputation of excellence amongst consumers.
In 2008, Iphone sales had been increasing to 12.9%, which is the triple amount of sales compare to the year 2007. However after 2011, it started losing some market share to its competitor- Samsung Galaxy. This report is aimed to examine why the sales volume of iPhone and Samsung Galaxy product has increased over the past few years since 2008 and to recommend different strategies of increasing the sales volume. It is recommended that: Apple and Samsung are both successful traders in the smart phone market; Samsung is more likely to take immediate measures to launch and promote Samsung Galaxy