Statistics showing size and growth of the current industry ii. Success and struggles of current industry iii. Thesis statement- The cell phone industry’s future will consist of a few major companies and a few smaller companies all trying to find their place in the market to compete with each other both foreign and domestic by making many technological advances to help make cell phone usage safer and cheaper. II. Current Industry a.
Incremental innovation Incremental innovations can lead to a significant improvement in price or functionality. As companies primarily compete in price or quality or both, improving either or both of these characteristics can make late entrants very successful. Market leaders, who frequently introduce or adopt important incremental innovations, tend to maintain or even improve their market share. Apple’s first white DAP provide an illustration of incremental innovation concern. When Apple released its first DAP (also more commonly referred to as ‘MP3 player’) in 2001, such players had been present in the market for quite a while.
Ques 1. How sustainable is Apple’s competitive position in MP3 players? Ans 1. Apple’s iPod was first introduced in 2001 and because of the innovative design strategy of Apple; iPod soon became one of the most successful products in terms of revenue and popularity. It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy.
It started out as a regular 2G phone, and now its move on to 3G, 3GS, and now 4G if your in the right locations. Seeing as how the iphone has been on top for so long then that can only mean the cell phone company the iphone is with is on top with it. That would be at&t which started off a long time ago as cingular wireless. Apple and at&t made a long term deal before the iphone was put on to the market. Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
Case objective: For these two cases we can focus on their main concerns: Apple 2002: The PC industry is the fastest growing in the last 20 years, as well as the most changing and challenging one. By 2002 Apple was facing weak unit sales, flat gross margins and declining share in several core markets. While Steve Jobs was implementing new strategies and new products, he was facing the question, if this changes will bring the company back to life. Apple 2005: After releasing new products and shifting strategies, that had positioned the company as the top brand and market leader, Apple was facing the challenge of keep the company in that place, and if this would be sustainable in the long term. Brief history: Apple computers Inc. was founded on 1976 by Steve jobs and Steve Wozniack.
The two controlling companies in the smartphone industry are Apple, with its iOS phones, and Android. According to The Verge, 99.6% of every person on the planet with a smartphone has either of the two operating systems. People use smartphones almost every day, for tasks like texting, e-mail, social media, games, work...the list goes on; but with so many iPhones and Android phones out there, it’s hard to decide exactly which phone is the one. Fear not, however, because there is an obvious answer to this question. Phones with Android are better than phones with iOS because they are customizable, open-source, and physically more capable, and more people should have these types of phones.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
A smartphone is a handheld device that enable users to make and receive phone calls and text messages. The basic feature of a smartphone is the capability to run small computer programs such as applications, also known as apps. The constant rise of smartphone users are exponential as the development in technology and telecommunication sector continue to grow. In Malaysia, the few well-known smartphone brands are namely Apple, Samsung, HTC, Sony, and Nokia. Among these smartphone brands, Samsung Galaxy and Apple iPhone have the strongest rivalry in the market.