Both the firms want to serve their customers best. Investment in technology and innovation will be the way forward for these companies, specially when both are looking to capture emerging markets. Market Place Global E-Commerce Trends Globally, E-commerce is a growing industry, with 2013 sales expected to be around $ 1 trillion, which is 20% higher than that in 2012. This represents about 5% of total retail sales value.1 Thus, there is a huge potential for future growth too. North America has
APPLE VS SAMSUNG Question a. Apple was always ahead, how did Samsung came so close and even surpassed Apple? Samsung is gaining fast on Apple in terms of brand affection – but we seem reluctant to admit it. In Interbrand’s 2013 brand index, a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. The signs are though that Samsung, which has been investing heavily in brand loyalty and not just marketing, is now challenging Apple in this crucial area of marketing, as analysts look across a wider range of social media and psychometric levers. A “brand dependence” index revealed at CES last week suggests that more people are dependent on the Samsung brand than any other in consumer electronics.
Weaknesses: Opportunities: In the mid-2000s, opportunities showed in two new growth ares which are home entertainment and mobile devices respectively. In 2007, the demand of kid- friendly product offered the company another chance. In addition, with the development of smart phone and cell phone markets, more advanced and suitable microprocessors for smaller mobile devices are needed. Threats Competitors keep showing up. For example, IBM, AMD.
How does this affect the mobile handset market? Analysis: The acquisition of Motorola Mobility is good for Google because it turn Google into a cellphone manufacture. Google will now be in direct competition with Apple. In the mobile phone industry, there is a competition for patents. Apple and Microsoft have been purchasing thousands of patents at billions of dollars.
In 2008, Iphone sales had been increasing to 12.9%, which is the triple amount of sales compare to the year 2007. However after 2011, it started losing some market share to its competitor- Samsung Galaxy. This report is aimed to examine why the sales volume of iPhone and Samsung Galaxy product has increased over the past few years since 2008 and to recommend different strategies of increasing the sales volume. It is recommended that: Apple and Samsung are both successful traders in the smart phone market; Samsung is more likely to take immediate measures to launch and promote Samsung Galaxy
Nordstrom: Adapting to New Consumer Behavior Joseph Castillo Zuniga Bellevue College Author Note: This paper was written for Business 101, Section R, taught by Patrick Mcniff Nordstrom: Adapting to New Consumer Behavior Richard Jaffe, an analyst with Stifel Nicolaus & Co said that “the Internet is growing at the expense of brick-and-mortar stores” (Kapner, 2014). This has been true for several popular department stores including Nordstrom. At the end of 2013, Nordstrom finished the year with its third straight quarter of shrinking sales in its 117 full-line stores with a 3.3% drop in sales. However, don’t let these numbers fool any other competition because in fact Nordstrom’s total revenue increased by 3.23% from accumulating 12.15 billion in 2012 to 12.54 billion in 2013 (Marketwatch, 2014). So where did the other sales go if its full-line stores’ sales dropped?
Instead, Sony has changed gears and will now begin to concentrate on the production of smartphones and tablets. Because the market is not yet saturated with these technologies, there is a greater market available. Another focus will be on the gaming side because it has seen remarkable growth. These changes will help us to continue selling high quality products at competitively low prices. References Sony Info.
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
Western interest in China’s internet sector was apparent owing to China’s manufacturing led boom and gradual integration into the global trading community. EachNet has recruited 3.5 million registered users and was an ideal partner to further consolidate its leading role in the country's burgeoning e-commerce industry. Although the development of the Internet in China had skyrocketed, business orientated portals had had a difficult time generating revenue. But eBay had made success with its auction model in the United States and had been expanding abroad. In January eBay reported a fourth-quarter net profit of US$25.9 million and expected revenue for the first half of 2002 to be between US$490 and US$510 million.
ln 2010, the smartphone market was dominated mainly by Nokia (33.1%) followed by RIM (16.1%), Apple (15.7%) and Samsung (7.6). However, in 2011 Samsung was ranked as the leading smartphone vendor followed by Apple, Nokia, HTC and RIM etc. Researches had revealed that the combination of elegant hardware with software (like popular android services), systematic and widespread global distribution etc., were some of the key strategies for the growth of Samsung in the handset market especially in the smartphone segment. ln 2011, smartphones penetrated around 29% of the global handset market and was expected to increase at a higher growth rate by 2015. Analysts forecasted that the compounded annual growth rate of smartphones would be around 24.9% in 2015 and this would further account for 75.8% of the revenue of the total handset sales in the same year.