Statistics showing size and growth of the current industry ii. Success and struggles of current industry iii. Thesis statement- The cell phone industry’s future will consist of a few major companies and a few smaller companies all trying to find their place in the market to compete with each other both foreign and domestic by making many technological advances to help make cell phone usage safer and cheaper. II. Current Industry a.
In her Forrester Research report released Monday, Epps argues that when Amazon releases its tablet on the market, it has the potential to become the top competitor to Apple's iPad. The reason? It likely will be marketed at a significantly lower price. "If Amazon launches at a price point significantly lower than competing tablets--some sources suggest that it may be able to launch a 9-inch LCD touchscreen tablet for as low as $299--and has enough supply to meet demand, Forrester estimates that Amazon could sell as many as 3 million to 5 million tablets in Q4 2011 alone," Epps says--meaning Amazon's offering would leapfrog over competeting devices that have been on the market much
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.
* Apple has the biggest online apps store for iPhones, iPods touch, iPad and Mac with over 585,000 apps for users. * The stage of iPhone 4S ’ s ‘product life cycle’ is growth. Because It has just came out to the market for only 6 months and with a lot of new software and features it might affect some applications that do not fit with the new changes. So Apple needs to update the firmware and improve the quality of performance for the phone, example: apple just release the update iOS 5.1 to increase the battery life and improved Siri by provide a new language for voice recognized: Japanese bring up to 6 different kinds of voice recognized languages: English, British English, Australian English, French, and German. * Our organization’s overall marketing strategy is in order to satisfy consumer and increase the market volume, we need to give them better quality and performance of products with lower price.
Final Marketing Plan 10/27/14 Robin Reis MKT/421 Introduction Did you know that, "In Apple's list of ground-breaking products are most notably the iPod, the iPhone and the iPad (Statitsa, 2014).”Apple Inc. has taken over the market of computer technology and software for years now. The company recently mentioned that they will be introducing a new product to the market, the Apple Watch. The watch will sport some intriguing features that are guaranteed to capture the attention of customers, when it finally ships and will be available in early 2015. The starting price of the Apple Watch will be $349 when it hits the market in the United States (Taylor,2014). Before the release of this product the company needs to complete competitive analysis of the organization, determine the target market, and
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
Businesses can develop core competencies by identifying key internal strengths and investing in the capabilities valued by their customers. Ads by Google Find the Top Innovations IdeaScale Decision Matrix Software Sign up to learn about ReviewScale. ideascale.com/reviewscale Innovation Innovative companies have a competitive edge in the marketplace. For example, one of Apple's core competencies has been its ability to produce cutting edge and "cool" designs. It introduced the iPod as a "cool" way to download and listen to music.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Because open-source projects like Android are visible to anyone to evaluate and give credibility to, the developers do a better job maintaining the quality of the product. Developers, however, will have no idea how iOS works and will not maintain the highest quality. Android’s operating system is open-source, which allows software developers willing to chime in to be able to fix and refine
However mobile segment was fast emerging as a big substitute of MP3 players. As a result Apple faced very stiff competition from these rivals. Though Apple responded well with launch of iPhone and Lala.com (music streaming site), yet the threat of other substitutes is pretty high and Apple will find it difficult to have a sustainable position in MP3 players. Complements:- The launch of iTunes Desktop software and iTunes Music Store was very instrumental in helping the growth of iPod. The sales of iPod shot up by 6 times after the launch of iTunes store.