Apple Case Questions

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What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? -Apple has used innovation to meet the market and consumer needs. Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market. Key elements of personal media players -First to the market- Apple was the first to have a touch screen media player. Their design is always innovative compared to competitors. -Itunes-Apple was the first company to launch their own digital store where customers can download music and movies to their media players. Key elements of Smart phones -First to the market-Apple was the first to the market to create a smartphone with a full touch screen as well as integrating features from there already popular iPod. -Software-They had their own operating software iOS along with their own app store where you could seamlessly download apps to your smartphone What does a competitive strength assessment reveal about Apple’s computer business, as

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