Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Apples market spans across the globe and is segmented on a regional and product basis including consumer, business, education, enterprise and government organisations that make the use of the power and productivity of Apple’s product. This market has been developed with the focus on product differentiation and enhanced knowledgeable sales person, which allows the easy rise of value of products to consumers. Being involved in the mobile computing industry which is highly characterized by frequent product introductions and rapid technological advances requires strategic application of the product development function of the marketing mix model. The IPhone which is a high spec Smartphone introduced in 2007 as a niche product clearly made its place with the new generation of electronic users. This phone was designed to be a portable PC for the consumers so that they would only need one device at a cheaper price, and that theory worked.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
It’s short, sweet, and leaves the mind open for imagination. However, there are not many factors that suggest goals, company policies, or competitive spheres. “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” A myriad of problems exist with this so-called mission statement.
The iPhone paved the way for the other phones out there to have all this high tech things on the phone. For example, the windows phone, the HTC phone from sprint, the iPad, etc. Pretty soon thanks to the IPhone we wont rely on computers as much because the IPhone represents the future of all phone and devices. 1) How and why and when the iPhone is used: The IPhone was created in 2006 that was when the Walkman with your tapes was still around. But when the IPhone came the Walkman or tape player became obsolete because you can play all your music on the IPhone.
The product I am investigating is the Apple Iphone. Ansoff’s Matrix The first technique used is Ansoff’s Matrix. This is used to categorize products in the market and match them to different audiences. This also shows how much a company has grown since they first started out as a small company. Market Penetration This shows how a company has started to grow and how it can adapt its product to suit a new market.
A brief history and description about IPhone 4s and its provider: * IPhone 4s – The latest smart phone released by Apple, is an amazing phone with many unique features such as retina screen, impressive 8.0 MP camera or the promising digital phone assistant Siri. And so, in the first opening week, Apple had sole four million units and after a few months,
Global Environments - Apple Inc. ACC/300 March 30, 2015 Global Environments Apple Inc. is a large company that became incorporated in California in 1979. It was founded by Steve Jobs and Steve Wozniak. According to Farfan (2015), the mission statement of Apple Inc. is, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices."
By operating its own stores and locating them in desirable high-traffic locations the Company is better positioned to ensure a high quality customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentation and MARKETING of the Company’s products and related solutions. The retail stores employ experienced and knowledgeable personnel who provide product advice, service and training and offer a wide selection of third-party hardware, software and other accessories that complement the Company’s products. The Company has also INVESTED in programs to enhance reseller sales by placing high-quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of product expertise, integration and support services.