Apple Iwatch Marketing Plan

3473 Words14 Pages
Andrew Karimi, Eric Stairs Marketing Plan: Apple Watch Mission Statement: It seems that Apple does not have a uniform mission statement. However, three different possibilities continued to surface during research: each of them has strengths and weaknesses as defined below. “To make a contribution to the world by making tools for the mind that advance humankind.”(Business Insider, Blodget, via The Economist) This was Apple’s original mission statement coined by Steve Jobs in the 1980s. The statement does a quality job of encapsulating the essence of what Apple strives to do even today. However, the primary weakness of this mission statement is that it fails to mention directly which market Apple is in. “Tools for the mind” is not a detailed enough phrase to capture Apple’s products in the rapidly-evolving technological society that exists today. “The primary vision of Apple is to maximize the user experience through innovation.” This second statement is suffers similar problems that the first one does. Apple has continued to do this, especially with the breakthrough of the highly innovative Apple Watch. It’s short, sweet, and leaves the mind open for imagination. However, there are not many factors that suggest goals, company policies, or competitive spheres. “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” A myriad of problems exist with this so-called mission statement. It does not try to establish too many goals, nor does it establish any goals for the company whatsoever. It gives a list of the company’s products and the markets in

More about Apple Iwatch Marketing Plan

Open Document