Business communication P1- Resub Apple The purpose of information: Business information needs to be relevant, up-to-date, accurate/reliable, meets the needs, clear and worth the cost. Update knowledge: One purpose of information is to update knowledge, they need to know how markets are developing so that Apple know what specific stuff to work towards. They also need to know the change in the economy as they want to know if customers have more of less to spend their disposable income to spend, this is important as Apple do not want to make too many or too little products for example when they are launching a new product they want to know the demand for it. Another purpose is to understand the effect of legislation and how it
| Roles and Behaviors | Entrepreneurs | The role of the entrepreneur in my business would be to make the public aware of us as a new company, and what we offer. More than likely I would try to entice current employees of Microsoft and Sony to come work for me, to have people with a background and experience in launching a new console. I think this is important because they will have a good idea of what marketing techniques to use and which ones are have less impact. The goal is to get people to stop buying
Apple Watch Consumer Behavior: How People Make Buying Decisions Week 3 Writing Assignment MRKT 310 Marketing Principles Professor Date Consumer Behavior Model: Environmental Factors Two of the most important environmental factors to Apple watch are the Communication and Technology. ‘Communication’ focuses on educating consumers and provides critical insights about Apple Watch that the consumer didn’t know they had a need for. The environmental factor of communication plays a significant role in stimulating the cognitive knowledge, provided meaning and believes about the Apple Watch. The consumer integration process is very valuable for Apple to understand how the consumer interprets and receives Apple Watch’s marketing strategies, not just the product. The other environmental factor: ‘Technology’ is a significant tool for Apple to reach out to its costumers.
Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product. They were viewed as a couple of guys that new computers and what they wanted form them. (1) Apple was initially incorporated as Apple Computer, Inc. The company later changed the name to just Apple, Inc, in a move widely regarded as an indicator of the companies intentional shift to consumer electronics and not just computers. (2) The culture developed by the founders especially CEO Steve Jobs, could be defined as controlled dreamers, officially they thought of themselves as "Dreamers and Believers".
Lessens need to purchase “hard copy” of these. * Other competitors; Circuit City, CompUSA, Amazon.com, even Wal-Mart, Target, etc. * Possibility of losing customers to wholesale business. I think that for the most part Best Buy has lived up to their mission statement, because they are at the intersection of technology and life. I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life.
; if we present them in a slipshod manner they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. This marketing strategy is reflected not only in all of Apple’s products, but in their retail stores, and now in the online retail stores. The way in which Apple does their online communication is through making their website very interactive. Apple gives its customers two avenues through purchasing their brand. There is the main website, Apple.com and the ITunes store.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Job’s contribution to the company is the innovation which took place in the day light of booming technology worldwide and that has made him to think outside the box in a short period of time, questioning and analyzing the outcome success and failures that hold the key of his innovation idea. Apple became a press in a matter of a short time all of that because he is a person with ideas, a person with inspiration for innovation and initiative. His mind was on track finding ways to make the product hit the market hard and not to fail, that is a true creative individual to me. Rhodes describe the term ‘Person’, which I’m using in my essay is about personality, intellect, temperament, physique, traits, habits, attitudes, self-concepts, value systems, defense mechanisms, and behavior. (Rhodes 1961, 307).
Apple products are a part of our daily lives, many people have written books, articles, given talks on the reason why apple has been very successful in business. Some have cited management ideas, apples business strategies and Steve jobs way of approaching things as some reasons of why apple has been successful, however on a closer look the following principles contribute to apple success ; first of all apple products are not created just developed because they have the best engineers who can develop the products from the best technology on the contrary the employee of the company have to like the product initially before its released to the market, this is evident because Steve jobs always used apple products, the assumption of apple is that the employees represented the ideals of the customer ,hence they have to produce something that they can live without this is in contrast to other companies whose goals are to produce the product and then test with the customer which can either lead to failure of a product or its success. Apples products are usually user friendly, consumers tend to shy away from products that are difficult to operate, the product has to be easy to learn as well as understand (Lusted,
In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad. Honesty, Hard work, continuous dedication towards your work, Innovation like said by Steve Jobs, Teamwork abilities, A positive approach towards business strategies, good moral values and sincerity are key to success for any success in this universe. If we are sincere with ourselves, success is nothing to achieve in just a time. A good saying is that 'Always be able, success will follow you automatically'. Another lesson is to learn a good lesson from our mistakes and never repeat those mistakes again.