For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price. This will not just be benefitting Tesco it will be benefitting the school, which you are giving the token, too whether that’s new computers, new sports equipment. These are two good ways to be able to offer customer the best value for money and another marketing objective in working directly with suppliers to make long-term business relationships based on strict quality and price
Target Mission Statement “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More Pay Less.® brand promise.” "To support our mission, we are guided by our commitments to great value, the community, diversity and the environment." Walmart Mission Statement "We save people money so they can live better.” I chose to do a mission statement comparison between Walmart and Target. 1. Why I selected these two companies? The Reason: I was shopping at Walmart today and as I do every time I shop there I ask myself, “Why am I shopping here?” The reason is simple, while I like Target better (because I think the quality is better on some things), the prices and large selection and convenience of Walmart simply cannot be beat.
The mass market traditionally focused on generating “hit” products that occupy the head and neglect the low-revenue niches markets comprising the tail. The niche customers have different needs especailly for those hard-to-find product and they willing pay a premium to a firm that best satisfies them. Therefore, the overlooked niches provide a potential growth and profitable market for company and is unlikely to attract many other competitors. Furthermore, technology is dramatically changing the the way we live and we do business. As a result of consumer’s embrace of the internet as a shopping media and the internet has directly contributed to the shifting of demand of products from hits to niches comprising the long tail.
What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads. In my opinion, this is a smart business tactic, although not the best. Just because we give out certain interests we have, it doesn’t mean that it’s the only interest we have. It would be much smarter to give a variety of ads so that people are open to looking at something they didn’t even know that they may need or enjoy. There is only so much you can give us of something we already
Abstract In this paper you will see how the changes in technology help Kudler Fine Foods become a better organization and all opportunities to come to play within the company. Its shows how they developed a website for customers use and also how they created a system where they can take their inventory that is shelved, stored and that was sold better then keeping up with it on paper. You will see information about the generic strategies and an overview of that they are about. You will also see that out of the generic strategies that Kudler uses the differentiation strategy to show that they focus on their customers more and how they organizations structure is formed to push their product to customers. You will also see the things that
Boots have to make sure that they are able to meet customer expectations P4 - Identify the competitive factors in the retail environment a selected organization faces Bargaining power of buyers: Customers are powerful potential buyers as they can switch easily and doesn’t cost them much as they have stores in easy locations. However supermarkets will have to reduce prices in order to attract customers. There are a lot of small sellers and few large buyers as the buyers buy in large quantities which show that they are powerful. A single buyer is a large customer to a firm as they buy more. Buyers purchase from multiple sellers at once, such as customer stores.
The return process is generally easier in a store and it is definitely faster. Returning in a brick and mortar store usually involves going to the customer service counter with your item(s) and getting the money back in the form you paid for it. Most stores have their return policy listed close to the cash registers and will require a purchase receipt. I have noticed that the stores that allow returns without a receipt generally will give you a store credit in the form of a store gift card or gift certificate. Returning at a store is faster because all it takes is a drive to the store and going through their return procedure as opposed to waiting for your returned item to ship and for the appropriate department to process the return and credit your account or credit card.
Best Buy stores also do car audio installation and have a Geek Squad for computer repairs and warranty services. (bestbuy.com) In attempts to keep growing as a company and finding better ways to service their customers Best Buy’s customer centricity campaign was created. Customer-centric is defined by the business dictionary as; “creating a positive consumer experience at the point of sale and post-sale” a customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not off the same experience. This campaign is a way to understand the needs and behaviors of specific types of customers by breaking them up into five different categories; Barry: The professional who is seeking the best technology and entertainment and demands the best service. Jill: The typical “soccer mom” who is the busy suburban mom who is looking to enrich her children’s lives with technology and entertainment.
Outsourcing brings proven benefits in the form of economic leveraging, increase in the quality of products and it provides a number of opportunities to less developed countries. For example in recent times, Americans are overwhelmingly supporting the major retail stores like Wal-Mart, Target and K-Mart. The reason behind this consumer loyalty is that it has become much easier to shop at these locations rather than the local mom and pop stores located on the corner of most neighborhoods. The benefit is that you can purchase everything on your shopping list from one location, saving you time, money and gasoline. In a highly competitive business world, on a firm’s priority list is the subject of increasing profit and reducing cost.