(Exhibit). Whereas, the preceding marketing campaign, launched in October 2007 was unsuccessful to create the buzz to attract 10,000 subscribers and awareness for companies who were willing to advertise on Blue Orb’s website. The freeware/advertising-based revenue model for SwitchBlade did not achieve its goal. Thus, Mike Bowers (CMO) and Pete McAlindon (CEO) at Blue Orb are now considering a new marketing campaign for its first time SwitchBlade Pro paid subscription model. It is known that out of 70 million console and PC video game players
While its rivals products in the market seem to be doing well, they have a long list non- performing products including Msn and X box. Conventional wisdom has made many people believe that their happy days are past. So why is Microsoft an attractive company to invest ? Financials First is their shares are trading at a low price at the moment at $30 per share. Compare this to its main rival’s trade prices, Apple currently trading at $ 587 per share, Oracle at $28 per share while Google is trading at $582 per share.
CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
If more people spend time online, Google stands to make more money from online ads and other services. Google Fiber is just one of the projects the company is exploring to boost revenue as its search advertising business matures. Google Fiber is a tantalizing proposition for consumers fed up with the slow speeds and high prices offered by cable and phone companies. With Google Fiber, Internet speeds reach 1 gigabit per second at prices that are comparable with what they already pay for much slower service. Consumers in the Midwest pay about $70 a month for high-speed Internet.
In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry. Market Analysis The CanGo Company experienced substantial growth in 2009 developing into a $51 million dollar business. This makes it strategically important to analyze the challenges CanGo will encounter with book sales and MP3 sales in 2010 as well as their new $30 million venture into Online gaming. The market analysis will examine CanGo’s position in the book, MP3, and gaming industry.
They have one of the best customer services by having stores that you can take your apple product in to and they’ll try to fix it in 10 minutes or they give you a new one. This is what customers want from a business that takes hundreds of pounds off of them. Apple’s bitten apple logo is recognised around the world. Each year they release a product that’s near on the same with just a few added features but still millions of people buy them, this is because of their renowned reputation in the phone market. Apple use relationship marketing when it comes to their customers as they take personal details such as address, phone number, email etc.
Adding to that the lows median income (lowest among the 5 projects) can be among the reasons why Walmart has performed well with its low price policy. Brand Awareness impact: While the closes Target is 80 miles away from the project store, it can be assumed that Target brand dose not have a well-known brand awareness. It will take time and investment for Target to increase the brand awareness and also compete with established brand such as Walmart; all expected marketing investment on brand awareness would contribute to 25% sales increase in 5 years. Further comparison with other projects in
In 2001 it succeeded in shutting down Napster (the leading on-line source of digital music), and it has threatened thousands of individuals with legal action.  This failed to slow the decline in revenue and proved a public-relations disaster.  However, some academic studies have suggested that downloads did not cause the decline.  Legal digital downloads became widely available with the debut of the iTunes Store in 2003. The popularity of internet music distribution has increased and in 2009 more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels.
Weekly Case Note 5: Privacy Issues and Monetizing Twitter Background This case looks at Twitter in early 2010. At this point, Twitter had a market valuation of $1 billion, but was a free service without a viable business plan. The challenge facing Twitter at this point in time is finding a balance between Twitter’s revenue generating initiatives and protecting the the privacy rights of the tens of millions of people using the service. Issues The founders of Twitter were contemplating whether they could monetize their business model while concurrently respecting their legal and ethical obligations to their users, and if so how should it be done? The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment.
Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri. * With a simple but truly beautiful design, the ‘easy to use’ i-Operating System (iOS), the high quality of products and professional marketing skills, Apple succeed in making iPhone 4S to become one of the most popular smartphone all over the world. * By releasing new iPhone 4S, apple has introduced a lot of new features and differentiations from other competitors in the marketplace such