How You Influence by the Product Iphone

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IPHONE ASSIGNMENT1 INTRODUCTION * Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. It was named Apple Inc. on January 9, 2007 to focus towards consumer electronics. * It’s mainly known for the hardware products like Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. * Apple has continuously come up with innovative products making it the most valuable company in the world and leaving behind all its competitors. MARKETING RESEARCH * The different age groups are targeted like in between 15-20 years, 20-25 years and so on. * The mainly business application is determined between the year of 25-45 group. * The research is done using different methods like surveys via emails, online applications and interviews. * In order to explore in to the world it’s important to do research in different ways to grow the business uses of the product. * Brand images plays a vital role in making the apple brand from social to business form. * According to the feedback of the customers we will implement the new product with the change and new features added in to it. * We can examine the customers based on the number of visitors to the apple websites. S/O ANALYSIS Strengths Innovative– It involves all the features that a mobile product consists of and it has innovative touch screen. Compatibility – It is restricted in terms of upgradeability as it works with iTunes, apple products and OS software tools. Ease-of-Use– This all are multi figure gestures interface screens as of human hand works and behave. Brand awareness–Apple is known for its high end technological innovations and gadgets like iPod and Macintosh. Price– iPhone is sold at its reasonable price value. Quality– It’s very thin and light

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