John Sculley Essay

444 Words2 Pages
John Sculley From Wikipedia, the free encyclopedia For those of a similar name, see John Scully (disambiguation). John Sculley Born April 6, 1939 (age 74) New York City Residence Palm Beach, Florida, U.S. Occupation President of PepsiCo (1977–1983) CEO of Apple Computer (1983–1993) Partner at Sculley Brothers, LLC (1995–present) John Sculley (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2M.[1] Today, he is becoming a national spokesperson in the $2.8 trillion healthcare industry on opportunities for consumerization in healthcare. Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute this success to Sculley merely joining at an opportune time when Steve Jobs' vision and creations had begun to skyrocket.[2] However, his stint at Apple remains controversial due to his departure from founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers.[3] By 1992, Apple had passed IBM PC as the best-selling PC in the world, and Apple was the most profitable PC company in the world. But Sculley ultimately was forced to step down as Apple CEO because he was opposed to licensing Macintosh software and was talking to Goldman-Sachs about splitting Apple into two companies. When Sculley left in May, 1993, Apple had $2 billion in cash and $200 million in debt. John Sculley is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi

More about John Sculley Essay

Open Document