Apple and Foxconn improve their working conditions Apple is an American multinational companies, design and sales of consumer electronic products, computer software, and personal computers, Macintosh series computer in the company's best-known hardware products iPod, iPhone and iPad. Foxconn is a Taiwanese multinational electronics manufacturing company, headquartered in Tucheng, Taipei County, Taiwan. It is the world's largest manufacturer of electronic components, the largest exporter in Greater China. Foxconn has been involved in some controversy, mainly how to manage employees in China; it is the largest private employer in the world. Fair Labor Association in 2012, Apple hired to audit the working conditions at Foxconn.
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.
* It is the third largest mobile phone manufacturer following Samsung mobile and Nokia. * Apple went public in 1980 and by 1982 it hit $1 billion in sales becoming the first manufacturer of personal computers to make such revenue. * With over 13,500 employees all over the world, the labor policies of this giant have been the source of much complains and criticism. * All over the world, apple distributes and sells products via a channel of online stores, sales offices, authorized dealers and using
[pic] An Attempt to understand the Case Study on Creativity at Apple Abstract Apple is known for their innovative products such as the Macintosh computer, ipod, ipads and the first legal, digital music store for downloading songs- iTunes. Apple Inc. is a multinational corporation which was previously known as the Apple Computer Inc. for its first 30 years of operations. But Throughout the past two decades, Apple is gradually losing market share in the Personal Computer market. Their market position has dropped from 1st to 9th position within 2 decades in largest Personal Computer (PC) firms. Their level of profitability has also significantly decreased from 20% to merely 0.4%.
[pic] TABLE OF CONTENTS Executive Summary____________________________________________3 Situation Analysis Market Analysis_______________________________________________3 Product Analysis_______________________________________________4 SWOT Analysis_______________________________________________ 4 Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market Selecting Target Market_________________________________________7 Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: Product_____________________________________________________ Price_______________________________________________________ Promotion___________________________________________________ Place_______________________________________________________ Financial Analysis__________________________________10 Developing a Financial Forecast____________________________________10 Recomendation________________________________11 Conclusion____________________________________11 Executive Summary Apple is the consumer electronics company behind the Macintosh (Mac) personal computer, the iconic iPod portable music player, and, most recently, the iPhone. The company primarily targets retail consumers rather than enterprises, and has become known for unique promotion and distribution strategies. These tactics have paid off over the past few years - in 2007, Apple generated revenue approaching US$ 24 billion, growing market share for its niche of Mac desktops and laptops and continuing to dominate the PMP
Influence factors of innovation 13 4. Innovation Value Chain (IVC) model 14 INTRODUCTION Apple Inc is an American computer technology corporation; its head office is located in Silicon Valley in California which is known as the heaven of many big technology and electrics companies. Apple was established in 1976 by Steve Wozniak and Steve Job under the name of Apple Computer; and in early 2007, it was renamed as Apple Inc. Apple’s products are very extensive with personal computers (PCs), mobile phones, music devices, and many other related high-tech equipments. Since 1990s, Apple has been one of the biggest giant in technological sector in the world. According to Fortune 500, a list rating 500 best US companies, in 2012, Apple is at the seventeenth position in this list and is one of three most profitable companies (money.cnn.com).
The LEGO case study was developed in 2014 following the success of the Apple Case study. An extract from the Apple case study was published in the ninth edition of Johnson, Whittington, Scholes - Exploring Strategy 2011, considered by many to be the "bible" of corporate strategy texts. The Apple Case Study was the second most highly rated case study in the Exploring Strategy text book. ! !
Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products. Ecosystem of Products Apple ingeniously created an ecosystem of products contributing to the firm’s revenue and enhancing its product marketing. An example would be the iPod accessory market. It was estimated that for every $3 spent on an iPod, consumers spent another $1 on iPod add-on products. These exclusive iPod add-ons of over 2,000 different items signal that Apple’s player is superior to many other MP3 players, which had fewer accessories.
The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. [6] The word "Computer" was removed from its name on January 9, 2007, reflecting its moved focus to consumer electronics after the introduction of the iPhone. (Simon, 2007) Apple is the world's second-largest information technology corporation by income after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most well-regarded company in the United States in 2008, and in the world from 2008 to 2012. Though, the company has acknowledged condemnation for its contractors' labor practices, and for Apple's own environmental and business practices.
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.