In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Running Head: TARGET-MARKET STRATEGY Target- Market Strategy MKT-245 Principles of Marketing Grand Canyon University August 22, 2010 The purpose of this paper is to inform the reader of my product and what are my strategy for entering the markets and what the potential barriers I may encounter. I would start off my giving my product a name that has a key phrase that describes the product category for the customers’ or potential customers’ mind. No matter how you brand your company, it must deliver on its promise. If you promote your brand with strong customer service, your customers better feel that way or it will fall flat. Speedy service can’t be slow.
I think that one of the biggest factors in Wal-Mart’s improved performance while other retailers are suffering financially is Walmart's everyday low prices strategy along with the position they take about their customers. Walmart also encourages store managers to compare with other competitors to ensure walmart is
ASSIGNMENT #1 GRAINGER: REENGINEERING THE CHINA/U.S. SUPPLY CHAIN DATE: JUNE 6, 2015 INSTRUCTOR: Amy Vuong Submitted by: S. Jimmy Exec Summary: W. W. Grainger, Inc. is recently thinking of redesigning the supply chain for shipments from China/Taiwan. The reason being as an obvious to reduce costs, lead times and to improve supply chain efficiency. The major issue identified was the lead time and a huge fixed overhead because of small shipments which then were consolidated by the company to make a full 40-feet container load. Through a thorough cost analysis and weightage of pros and cons of three alternatives, the team recommends to use an NVOCC (Non-Vessel operating common carrier) for small shipments which will lead to a lot lesser lead times and will help reduce costs as well.
In the first article, “ROB Ranks Wal-Mart Among Canada’s Best Employers” published by Marketnews.ca on March 29, 2007, the author explains that Wal-Mart ranks high in the Report on Business Magazine’s 50 Best Employers in Canada ranking (McLachlan, 2009). The author then goes on to explain the legitimacy of the ranking and some of the reasons Wal-Mart made it in the cut. It is obvious that this author is a supporter of Wal-Mart and what they have done in Canada. To strengthen the article the author uses facts, such as what qualifies a company to be a top employer, and uses quotes from the Vice President of People for Wal-Mart Canada Corp. This author uses a deontological approach when backing some of the arguments up, because he/she bases the
The company is leaving no stone unturned to become cost resilient, and is focusing on closing underperforming stores and exiting its catalog business. In order to enhance customers’ shopping experience, J. C. Penney is focusing on remodeling and renovating stores as well as refreshing its website functionality, considering the steady increase to online shopping. The launch of fascinating new merchandise and the JCP rewards program should also perform well; likewise the in-store Sephora departments continue to draw younger and more affluent customers. The key success factors within J.C. Penney retail industry are economies of scale, lower input costs and the investment in their brand image, staying on top of these key success factors allows J.C. Penney to stay one step ahead of the competition and gives them a competitive advantage. In order to better analyze, the strengths and weaknesses of J.C. Penney against another competitor in Dillards, we will use financial ratios to look at how both companies operate and utilize their resources and capabilities.
Alan Mulally, the current CEO of Ford Motor Company, came into the company with a new direction. With a selling leadership style Mulally won over the willingness of Fords followers. Mulally builds confidence of followers by providing clear direction and encouraging two way communication. After looking at the product lineup Mulally said, “Where’s the Taurus?”After learning the Taurus was renamed the Five Hundred Mulally said, “Well, you’ve got until tomorrow to find a vehicle to put the Taurus name on because that’s why I’m here. Then you have two years to make the coolest vehicle that you can possibly make.” (Hellriegel & Slocum 2011 p. 544).
To continue to be the largest retail store, Target has to make sure that their prices are the lowest and that the products they sell meet all of the wants and needs of each customer. Quality and quantity of merchandise is necessary to make sure customers stay loyal to the company and recommend Target to others for the products and services that are sold there. (Target, 2010) Conclusion An organization must assure that each customer is happy with the products and services sell to become and remain a profitable business. Advertising and sales are important to an organization, but recognizing what a customer wants and needs is most important. If a company does not have the products to keep customers satisfied, they may not
“Cork” Walgreen III. In the 1970s, Walgreens’ rival Eckerd Corporation looked as though it was going to be the big winner in the drug store industry, only to be overtaken by Walgreens (Hattwick, 2005). The difference in the two companies’ success is the difference in their leaders: Jack Eckerd was a dynamo of energy who “had an uncanny genius for figuring out 'what' to do but little ability to assemble the right 'who' on the executive team” (Hattwick, 2005). He took two small stores and built an empire of over 1,000 store locations in the southeast United States (Hattwick, 2005). But then Eckerd left to pursue his passion, politics, and without him at the helm, the company began to fail and was eventually bought by J.C. Penney (Hattwick,
It is our goal to position our products in such a way that our customer experience unrivaled satisfaction mentally and continue to patronize our organization despite our competitors offering. Our organizations offer a unique combination of brands and products at a good-value price. Customers are made aware of our products via numerous advertising and public relation efforts. Also, we have implemented tight control measures backed by an accurate budget to closely monitor quality and improve customer service and overall satisfaction. Table of Content Topic Page Executive Summary…………………………..............................................................2 Situation Analysis………………………………………………………………….4 - 8 SWOT…………………………………………………………………………………9 Marketing Strategy…………………………………………………………………10-12 Financial Information……………………… …………………………………..…….13